India

NBA basketball team Sacramento Kings has sealed its first commercial partnership with an Indian company since it was bought by Vivek Ranadive last year.

The organisers of the Chennai Open ATP World Tour tennis event have announced a number of new sponsorship deals for the 2014 edition of the annual tournament.

The Board of Control for Cricket in India has awarded the sponsorship rights to the national team for the period spanning January 1, 2014 through March 2017 to Star India – a move that further strengthens the media group’s presence in Indian cricket.

Indian private banking group Yes Bank has signed a multi-year sponsorship agreement with the Hockey India League ahead of its 2014 season.

The Board of Control for Cricket in India (BCCI) has significantly reduced the base price in its search for a new main sponsor, but has denied the move is undervaluing the Indian national team brand.

ESPN Software India has agreed a deal for its Star Sports website to sponsor the McLaren Mercedes Formula One team for this weekend’s Indian Grand Prix.

The Board of Control for Cricket in India has awarded the title sponsorship rights for all international series and domestic tournaments to be played in India during the 2013-14 season to media groups Star India and ESPN Software India.

Telecommunications operator Airtel has reached an agreement to become the title sponsor of the I-League, India’s top football competition.

The marketing committee of the Board of Control for Cricket in India has called a meeting for today after telecommunications operator Airtel opted against renewing its title sponsorship agreement for domestic series.

India has lost its leading golf tournament after the Avantha Group withdrew its title sponsorship of the country’s sole European Tour event citing the effects of the Indian economic climate.

Apollo Tyres has struck a partnership deal with English Premier League club Manchester United.

The Hockey India governing body has appointed Shiv Naresh as its apparel partner for its national teams, along with the Hockey India League club competition.

Telecommunications firm Vodafone India has been announced as the title sponsor of the new Indian Badminton League competition.

Nike has signed an agreement with the All India Football Federation to remain as the official apparel sponsor of its national team until 2017.

ESPN Star Sports signs multi-year agreement with Bharti Airtel, Airtel Digital TVto distribute its six primary channel in India. 

Business conglomerate Sahara has announced that it will not renew its main sponsorship of the India national cricket team at the end of this year after launching a stinging attack on the Board of Control for Cricket in India.