India

Cricket
Events

Formula One motor-racing returned at the weekend after its Covid-19 suspension with a grand prix behind closed doors at Austria's Red Bull Ring
Athletics
Esports

World Athletics has halted the process allowing Russian track and field athletes to compete internationally as neutral athletes after Russian Athletics missed a deadline to pay a $6
Basketball
Events

Insurance companies are removing or ramping up the cost of pandemic insurance for sports events - CNA/Reuters South Korean football's K League hopes to have fans back in stadiums from July 10 - Yonhap
Athletics
Events

The 2021 Africa Cup of Nations in Cameroon has been pushed back to 2022 due to Covid-19
Cricket

Leveraging its rights as the title sponsor of IPL franchise Royal Challengers Bangalore, Royal Challenge’s 2019 IPL campaign challenged gender stereotypes in cricket.
Cricket
Sponsorship & Marketing

The Board of Control for Cricket in India (BCCI) could issue an invitation to tender for kit sponsorship rights before its deal with Nike ends in September, it has been claimed
Basketball
Events

In a positive sign for next year's Olympics, Japanese Olympic Committee chief Yasuhiro Yamashita has told his international counterparts that Tokyo is gradually resuming sporting activities - Kyodo News
Australian Rules Football
Events

Organisers of this year's Wuhan Open WTA Tour event, pencilled for October 19 to 25, told Agence France Presse that it will be "hugely symbolic" in terms of the city's fight against Covid-19 should it…
Cricket
Sponsorship & Marketing

The Indian Premier League’s governing board has announced it will meet this week to review the IPL’s sponsorship deals with Chinese companies following a border skirmish between India and China.
Cricket
Sponsorship & Marketing

The Board of Control for Cricket In India (BCCI) has moved to reiterate its commitment to its association with Chinese mobile phone brand Vivo, amid rising political tension between India and China
Cricket

Coca-Cola India leveraged its 2019 ICC Cricket World Cup sponsorship in the Indian market with a 100-day, multi-phase activation programme.
Cricket
Events

The Indian cricket team's upcoming tours of Sri Lanka, in June, and Zimbabwe, in August, have been called off due to the Covid-19 threat - ESPNCricinfo
Football

During the 2019 ISL, associate sponsor Maruti Suzuki worked with Dentsu to create a tech-led campaign that gave the most passionate soccer fans a ‘virtual front-row seat’ of the season finale.
Cricket
Esports

Sri Lanka's government has scrapped its plans for a new $40m cricket stadium after warnings from former national team cricketers that it would end up a 'white elephant' - Channel News Asia/AFP
Baseball
Events

There have been six positive Covid-19 tests from English Premier League players or club staff after the league's first phase of testing - Sky Sports
Multi-sport
Events

The president of the German football federation and the chairman of Bayern Munich are proposing a salary cap for professional football in Europe
Ice Hockey

October 2019 saw Under Armour release a brand-building film showcasing the struggles and triumphs of the Indian Women’s National Ice Hockey Team.
Football

Running from March 2018 to May 2019, Drive for More leveraged Yokohama’s Chelsea shirt sponsorship to convert consumers at the point of sale.