Germany
Ehrmann stays on side with Freiburg
Dairy manufacturer Ehrmann has sealed a two-year extension to its existing shirt sponsorship deal with German Bundesliga football team SC Freiburg.
DVL on the ball with Mikasa
Japanese sports equipment company Mikasa has extended its contract as the official ball partner of the Germany Volleyball League (DVL) by a further three years.
Handball Bundesliga extends Hummel deal
Hummel has agreed a three-year extension to its commercial partnership with the German Handball Bundesliga competition.
Baskets Bonn reconnects with long-time partner Deutsche Telekom
Telecommunications firm Deutsche Telekom has signed a three-year extension to its long-running title sponsorship agreement with German Basketball Bundesliga (BBL) club Telekom Baskets Bonn.
BlackBerry pushes BBM through Mercedes partnership
Smartphone manufacturer BlackBerry has adapted its sponsorship agreement with the Mercedes Formula One team to promote its BlackBerry Messenger (BBM) service.
Starwood stays on-side with Bayern Munich
Uefa Champions League and German Bundesliga champion Bayern Munich has extended its long-standing partnership with hotels group Starwood Hotels & Resorts Worldwide.
Dortmund signs off on Huawei partnership
Borussia Dortmund has entered into a partnership with Chinese telecommunications firm Huawei, with the agreement set to boost connectivity within the Bundesliga football giant’s Signal Iduna Park.
BlackBerry deal a good call for Hamburg
German Bundesliga football club Hamburg SV has entered into a commercial agreement with smartphone manufacturer BlackBerry.
German Ice Hockey League signs hotel partner
Dorint Hotels and Resorts has agreed a deal to become the official hotel partner of the German Ice Hockey League (DEL).
Brose Baskets extends title sponsor deal
Brose Group has agreed to extend its title sponsorship of German basketball team Brose Baskets for the next three seasons, from 2013-14 to 2015-16.
Brose Baskets extends Lotto Bayern relationship
German basketball team Brose Baskets has extended its long-term partnership with state lottery operator Lotto Bayern.
Peak to kit out TBB Trier
German Bundesliga basketball team TBB Trier has signed a three-year kit deal with Chinese sportswear manufacturer Peak.
LG signing ends Bayer Leverkusen’s sponsor hunt
German Bundesliga football club Bayer 04 Leverkusen has ended its search for a new main and shirt sponsor after agreeing a three-year deal with LG Electronics.
DOSB extends deal with shoe firm
Shoe company Sioux has agreed a deal to extend its long-term partnership with the German Olympic Sports Confederation (DOSB) until at least 2016.
Hankook grips on to Dortmund partnership
German 1.Bundesliga football club Borussia Dortmund has extended its sponsorship deal with tyre manufacturer Hankook until 2015.
Frankfurt extends deal with Deutsche Bahn
German 1.Bundesliga club Eintracht Frankfurt has strengthened its commercial portfolio by extending a sponsorship deal with national railway organisation Deutsche Bahn for a further two seasons, from 2013-14 to 2014-15.
Adidas retains Bundesliga ball contract
Adidas has retained its position as the official match ball provider to the German 1.Bundesliga and 2.Bundesliga football leagues after agreeing a new contract from the 2014-15 season until the end of the 2017-18 campaign.
Grundig expands FC Nurnberg sponsorship
Electronics company Grundig has expanded its sponsorship deal with German football club FC Nurnberg to become an exclusive partner of the 1.Bundesliga side through to the 2016-17 season.