Germany

Football
Sponsorship & Marketing

German Bundesliga club FC Köln has signed up global logistics firm UPS as a sponsor. The deal will initially run for two seasons, beginning with the 2020-21 campaign.
Multi-sport
Industry Moves

Sportfive has named a new management team that will oversee its operations in Germany, led by Hendrik Schiphorst, a long-standing executive at the agency
Boxing
Events

Germany will not allow fans into football stadiums until at least the end of October - Reuters/CNA Portimao in Portugal will host the final race of the 2020 MotoGP season - Reuters/CNA
Fooball
Sponsorship & Marketing

French electrical goods wholesaler Sonepar has upgraded its association with German Bundesliga football club Borussia Mönchengladbach to take on sleeve sponsorship rights, with the H-Hotels group downgrading …
Football

Through July 2020, Umbro rolled out ‘Rhombus for Life’, its launch campaign for the 2020-21 season Werder Bremen third kit, which revolved around the team’s famous rhombus/diamond logo.
Motorsport
Sponsorship & Marketing

Fashion brand Hugo Boss has held talks to reduce its Formula E rights fee by 50 per cent this season, primarily because of the effects of the Covid-19 pandemic on its key corporate hospitality inventory,…
Football
Events

German Bundesliga club Borussia Dortmund will launch an official store on Alibaba-owned Chinese ecommerce platform Tmall this Friday, ahead of the start of its virtual summer tour of Asia on Saturday
Esports
Governance

Germany-based esports tournament organiser ESL has named Craig Levine as its new co-chief executive and agreed a new partnership with electrical goods and home appliances retailer Euronics
Archery
Events

The International Olympic Committee will meet today to discuss ways of pushing ahead with plans for a "frugal" Tokyo Games next year
Football
Sponsorship & Marketing

German Bundesliga club Fortuna Düsseldorf – relegated from the top division last month – has signed a sponsorship deal with carmaker Volkswagen and a regional car dealership.
Biathlon
Industry Moves

Infront Germany has added Matthias Pietza, the experienced winter sports commercial rights executive, to its executive board as he takes up a role with the German arm of the Wanda Sports-owned international…
Ice Hockey
Sponsorship & Marketing

German discount supermarket chain Penny has entered the sport of ice hockey by signing sponsorship contracts with both the German Ice Hockey League (DEL) and the German Ice Hockey Federation (DEB)
Football
Sponsorship & Marketing

German Bundesliga football club Schalke 04 has upgraded its association with construction and project management company Harfid to include its sleeve sponsorship rights
Football
Finance & Law

Questions over a potential conflict of interest have been raised with regards to the findings gathered by a Berlin-based investigative firm that has levelled various corruption allegations against the…
Football
Sponsorship & Marketing

Multinational conglomerate Siemens has extended its sponsorship of German Bundesliga club Bayern Munich for another three years
Football
Sponsorship & Marketing

Online broker Flatex has signed as the new main shirt sponsor of German Bundesliga club Borussia Mönchengladbach in a three-year deal, effective immediately.
Handball
Sponsorship & Marketing

German handball team Füchse Berlin has signed up global sportswear brand Puma as its new kit supplier.
Football
Finance & Law

Infront has vowed to contest the termination of its contracts with the German Football Federation (DFB) after the sport’s governing body in Germany moved to sever its ties with the international sports m…