France
Cazoo to remain Lille shirt sponsor until end of 2022-23
Online automotive retailer Cazoo will remain as the front-of-shirt sponsor of French Ligue 1 club Lille until the end of the 2022-23 season, despite the company’s financial difficulties.
Infront to sell sponsor packages for France Judo ahead of Paris 2024
France Judo has appointed Infront as its 'exclusive marketing partner' ahead of the 2024 Olympic and Paralympic Games in Paris
Sportfive brokers Naf Naf back-of-shirt deal for Lyon women’s team
French football club Olympique Lyonnais has signed up clothing brand Naf Naf as the new back-of-shirt sponsor for its highly successful women’s team.
Teddy Smith ties up back-of-shirt rights at Lille
French football club Lille OSC has signed up French jeans maker Teddy Smith as an official partner and back-of-shirt sponsor for the next three seasons
Range Rover acquires naming rights to France Sail Grand Prix
Range Rover has been announced as the title sponsor of the forthcoming France Sail Grand Prix
UFC extends Venum outfitter deal ahead of first-ever France event
The Ultimate Fighting Championship (UFC) has extended its deal with French sportswear brand Venum
Actual steps up Stade Toulousain support with sleeve sponsorship
French Top 14 rugby union club Stade Toulousain has agreed a two-season extension to its sponsorship deal with employment agency Actual.
AS Monaco targets new fans in Japan with Casino Secret deal
French Ligue 1 club AS Monaco has signed Casino Secret as an official regional sponsor in Japan, where the club is growing in popularity following its recent signing of Takumi Minamino
Konami kicks off France Football Federation deal
The French Football Federation (FFF) has signed an exclusive partner deal with video game publisher Konami Digital Entertainment until 2026
Sportfive supports Blåkläder in Lille back-of-shorts deal
Swedish workwear manufacturer Blåkläder has signed as the back-of-shorts sponsors for French Ligue 1 club Lille OSC in a three-season deal.
Sportfive brokers Auxerre and Lille deals
Newly promoted Ligue 1 club Auxerre has renewed its sponsorships with five brands that supported the club in French football’s second flight.
Sportfive brokers deals for Lille, Reims and Lyon ahead of new season
The Sportfive agency has brokered sponsorship deals with a trio of French Ligue 1 clubs ahead of the new season which kicks off this weekend
Socios continues investment spree with signings of Stade Français and The Sharks
Blockchain provider Socios.com has signed new team deals in rugby union with French Top 14 league club Stade Français and South African side The Sharks.
eToro replaces Fedcom on AS Monaco’s shirtfront for European nights
Multi-asset trading platform eToro has extended its main partner deal with French Ligue 1 club AS Monaco to include front-of-shirt branding in European competition
Zebet signs as Nantes shorts sponsor in Infront-brokered deal
Sports betting brand Zebet has signed as the front-of-shorts sponsor of French Ligue 1 club Nantes for the next three seasons, from 2022-23 to 2024-25
FFR adds support for women’s team in expanded Renault agreement
The French Rugby Federation (FFR) has expanded its sponsorship agreement with automotive manufacturer Renault to include its Mobilize brand
Emirates extends long-term World Rugby backing ahead of France 2023 RWC
Dubai-based airline Emirates has renewed its sponsorship deal with World Rugby, through which it serves as a worldwide partner of the men’s Rugby World Cup.
ASO confident over women’s Tour de France ‘investment’ as opener nets 3m domestic viewers
Event promoter Amaury Sport Organisation is confident that its investment in the women’s Tour de France will pay off commercially in future years with a sizeable free-to-air audience creating an appealing p…