France

French top-tier Top 14 rugby union club State Toulousain has penned a brace of sponsorship deals with Eden Park and Allianz France.

The Tour de France is seeking a new partner for one of its major commercial packages after state-controlled betting and gaming operator PMU announced it will withdraw its sponsorship of the cycling race’s green jersey from 2015.

Japanese sportswear manufacturer Asics has announced a kit deal with French Top 14 rugby union team Stade Francais.

French Top 14 rugby union team Clermont Auvergne has signed a three-year extension to its sponsorship deal with telecommunications giant Orange.

French Ligue 1 football club FC Metz has entered into new partnerships with telecommunications company Orange and the Blue Habitat subsidiary of domestic real estate firm Blue Group.

French Ligue 1 football champion Paris Saint-Germain has extended an existing agreement with video game developer EA Sports.

Vehicle rental company Europcar has confirmed it will withdraw from its title sponsorship of French UCI World Tour cycling outfit Team Europcar when its current agreement expires at the end of the 2015 season.

Aromatherapy products company Puressentiel has signed a two-year renewal to its official supplier deal with French Ligue 1 football champion Paris Saint-Germain.

The French Ski Federation has entered into a partnership with domestic tourist company Odalys.

Lille has become the second French Ligue 1 football club this month to enter into a shirt sponsorship deal with American mobile telephone manufacturer Yezz.

French lottery FDJ has reached a deal to become the first national sponsor of the Uefa Euro 2016 national team football competition.

French Ligue 1 football team Girondins de Bordeaux has agreed a shirt sponsorship deal with American mobile phone manufacturer Yezz.

Chemical products manufacturing company Henkel has struck a deal with the French National Rugby League to become a sponsor of the French Top 14 premier domestic club rugby union division.

French Ligue 1 football club OGC Nice has entered into a partnership with online sports betting company NetBet.

Human resources company DLSI Group has agreed a deal to become a major partner of France’s National Basketball League (LNB).

French insurance group AG2R La Mondiale has extended its sponsorship of its self-titled UCI World Tour cycling team until 2018.