France

IT service management company Gfi Informatique has extended its partnership with Paris Saint-Germain Handball, which competes in France’s top-tier Ligue Nationale de Handball Division 1 domestic club competition.

The French Handball Federation (FFHB) has extended a kit supplier partnership with German sportswear giant Adidas.

French Ligue 1 football club Girondins de Bordeaux has renewed its partnership with online poker operator Winamax.

The French Rugby Federation (FFR) has confirmed French sportswear company Le Coq Sportif as the national team’s new kit supplier.

French sportswear company Le Coq Sportif has reportedly agreed a deal to become the new kit supplier of the French national rugby union team.

French Ligue 1 football club Olympique de Marseille has extended its partnership with electrical goods manufacturer and retail store chain Boulanger.

French Ligue 1 football club Angers SCO has named poultry products manufacturer Le Gaulois as its new main partner.

Home furnishings retail chain Conforama became the title sponsor of France’s top football league, Ligue 1, in a three-season deal, from 2017-18 to 2019-20, thought to be worth about €27m ($29.5m)

Flag carrier Qatar Airways this month became the latest major company to sign a deal with Formula E – having decided that the series has reached critical mass and good level of credibility – as the brand bolsters its portfolio ahead of the end of its Barcelona shirt deal.

French recruitment and training company Synergie has extended its shirt sponsorship deal with Nantes, which competes in the country’s Ligue 1 top-tier club football competition.

Qatar Investment & Projects Development Holding Company (Qipco) has entered into a partnership with France Galop, the country’s governing body of flat and steeplechase horse racing, through which it will sponsor the Prix du Jockey Club event.

Formula One motor-racing team Renault has entered into a partnership with French fashion brand Daniel Hechter.

Qatar Airways has reached an agreement with the Formula E electric car-racing series to sponsor events in Paris and New York City.

For 2017, we have researched over 1,400 deals across 27 countries and covering 92 rights fees to map out the sponsorship landscape of rugby union.

Formula One motor-racing team Renault has entered into a partnership with private aircraft and jet charter company Goodwill.

Opticians chain Krys has extended its partnership with the Tour de France cycling event.