France
Paris 2024 kit supply tender ‘attracts at least three bids’
An invitation to tender for various kit supply rights at the 2024 summer Olympics in Paris has attracted proposals from heavyweight sportswear firms based in France and internationally
Young, gifted and Parisian: why PSG means more than football to global brands
PSG wants the same kind of brand cachet as baseball’s New York Yankees or Italian motor racing team Ferrari.
Infront brings Afflelou on board for Team Vitality
French optical products and hearing aids manufacturer Afflelou Group has become a sponsor of esports organisation Team Vitality through a deal brokered by the Infront agency
FDJ extends support for French sport with Paris 2024 deal
French lottery FDJ has signed as a domestic sponsor of the 2024 Olympic and Paralympic Games in Paris
Paris free to impose local regulations on Airbnb in 2024, says Bach
International Olympic Committee (IOC) president Thomas Bach has agreed that 2024 host city Paris should have free rein to regulate TOP sponsor Airbnb in accordance with its own laws
Visit Rwanda signs major PSG sponsorship, rivals existing Arsenal deal
Ligue 1 champions Paris Saint-Germain have signed a three-year ‘Premium Partner’ deal with country tourism agency Visit Rwanda.
Olympique Lyonnais acquires shirt rights at Tony Parker-owned basketball club
Ligue 1 football club Olympique Lyonnais has acquired jersey branding rights to the men’s and women’s team shirts of French basketball team LDLC ASVEL.
Extenso Group titles inaugural rugby Supersevens in France
French rugby union’s governing body, the Ligue Nationale de Rugby (LNR) has signed a title deal with professional services firm the Extenso Group for the first professional rugby sevens championship i…
Lagardère Sports adds sponsor to Solary esports team’s portfolio
French esports team Solary has added interactive platform ObjectifCode as a sponsor in a deal brokered by Lagardère Sports France, an arm of the international sports marketing agency.
DMAX signs kit sponsorship deal with Stade Toulousain
French Top 14 rugby union club Stade Toulousain has secured moving specialists DMAX as a new kit sponsor
PSG tests market for stadium and training ground naming rights
French football club Paris Saint-Germain has begun the process of selling the naming rights to its Parc des Princes stadium and its future training centre
PSG extends stylish image with Replay deal
In October, Fashion Box, the parent company of Replay, agreed to a four-year deal with Paris Saint-Germain for rights to become the club’s first ‘Official Denim Partner’.
The deal is worth between €1.1m ($1.
French hotels threaten protest over Airbnb Olympics deal
French hotel owners have warned they will stop cooperating with planning for the Paris 2024 Olympics in protest at the new partnership between the International Olympic Committee and Airbnb
EDF to aid Paris 2024’s green goal in domestic sponsorship
French energy group EDF has signed on as a domestic sponsor of the 2024 summer Olympic and Paralympic Games in Paris
Paris mayor warns IOC of risks attached to Airbnb deal
The mayor of Paris has sent a letter to IOC president Thomas Bach warning of the "risks" inherent in the recently-signed Olympic sponsorship with the accommodation marketplace Airbnb.
Bids due at end of month for Lille’s stadium naming rights
French football club Lille OSC's stadium is set to be renamed after the venue-owners, the European Metropolis of Lille (MEL), launched a tender for the naming rights
French Tennis Federation signs dual agreement with Wilson
The French Tennis Federation (FFT) has signed a five-year agreement with sports retailer Wilson Sporting Goods.
The brand becomes a sponsor of both the FFT itself and the French Open grand slam tournament
Ex-ICC and IMG executive Hunter given Six Nations commercial role
Six Nations Rugby has named Rupert Hunter as its new chief commercial advisor, replacing Dave Kavanagh