France
Paris 2024 to split partnership director role into two following Masure exit
The Paris 2024 Olympic and Paralympic Games Organising Committee is to revamp the structure of its commercial team following the departure of Marlène Masure, who will leave her role as director of partnership …
FDJ presence in French sport expands with FFR deal
The French Rugby Federation (FFR) has signed a sponsorship contract with France’s national lottery operator Française des Jeux (FDJ).
LNR lands French real estate firm Iad as Top 14 sponsor
French real estate company Iad has agreed a deal to sponsor France’s Ligue Nationale de Rugby (LNR), operator of the Top 14 club competition.
Monaco to launch co-branded watch collection through Purnell sponsorship
French Ligue 1 club AS Monaco has signed up watchmaker Purnell to its sponsorship portfolio.
The deal makes the company the club’s 'Official Timekeeper' until 2025.
Cazoo acquires title rights to golf’s French Open
Golf’s French Open will now be known as the Cazoo Open de France after the online automotive retailer acquired the title sponsorship rights.
Olympics hospitality provider On Location recruits FFT’s Tonge to leading sales role
On Location, the Endeavor-owned hospitality and live events company, has recruited the French Tennis Federation’s Michael Tonge as its senior vice-president of global hospitality sales.
Qatar Racing extends sponsorship of French horse racing classics to 2027
French horse racing’s governing body France Galop has extended its agreement with Qatar Racing for the title rights to the top two thoroughbred races in France – the Prix de l’Arc de Triomphe and the P…
Crédit Mutuel agrees main sponsorship deal with French Athletics Federation
Banking group Crédit Mutuel has expanded its sponsorship commitment to French athletics by becoming the main sponsor of the French Athletics Federation (FFA) for the period covering the 2024 Olympic Games …
Bordeaux terminates Winamax sponsorship after brand’s tweets mock club
French Ligue 1 club Girondins de Bordeaux has terminated its front-of-shirt sponsorship agreement with gambling brand Winamax
Lille ‘agrees Cazoo shirt sponsorship deal’, adds Forma-Protec
French Ligue 1 club Lille has reportedly signed UK-based online car retailer Cazoo as its front-of-shirt sponsor
Live Bold: Details Make the Difference – Hisense & Paris Saint-Germain
In late 2020 and early 2021, Hisense launched its new PSG partnership with an international player-led campaign to boost brand awareness, champion the brand’s commitment to innovation and highlight its focus on detail.
Adidas signs off on long-term French Athletics Federation sponsorship
Adidas has signed on as the kit supplier of the French Athletics Federation (FFA) in a four-year deal announced today (Monday)
Tezos-Team Vitality ink ‘one of the biggest’ sponsorship deals in European esports
Blockchain company Tezos has agreed a major three-year ‘Main Technical Partner’ deal with the French esports organisation Team Vitality, from 2022 to 2024.
PSG bolsters sponsorship portfolio with Sports Water addition
French Ligue 1 club Paris Saint-Germain has signed up Sports Water as a sponsor.
The WaterCo-owned brand becomes the club’s Official Water in a three-year global contract.
Randstad Group to support recruitment process as Official Supporter of Paris 2024
The organising committee for the Paris 2024 Olympic and Paralympic Games has signed up the French branch of human resource consulting firm Randstad Group as a sponsor
Data Snapshot: European FAs 2021-22
Europe’s most powerful football associations – of England, France, Germany, Italy and Spain – hold sponsorship portfolios worth about €398m ($450m) in 2021-22, up about three per cent on last season.
PSG adds to regional portfolio with Volt and Big Cola
Peruvian beverage group AJE has signed a regional sponsorship with French Ligue 1 club Paris Saint-Germain until June 2024
Mondelēz extends with FFF in support of Milka chocolate brand
Food and beverage group Mondelēz International has extended its sponsorship of the French Football Federation until June 2024.