France
PSG signs Goat as sleeve sponsor in eight-figure deal
French Ligue 1 football club Paris Saint-Germain has announced sneaker and luxury apparel marketplace Goat as its new sleeve sponsor
Oppo serves up Roland Garros sponsorship extension
Chinese smartphone brand Oppo will remain a Premium Partner of the Roland Garros grand slam tennis tournament until at least 2023 after agreeing a two-year extension
OnePlan to deliver Paris 2024 virtual mapping under official supporter deal
Event planning software company OnePlan has agreed an official supporter deal with the organising committee for the Paris 2024 Olympic and Paralympic Games
Enedis joins Paris 2024 domestic portfolio as Official Supporter
French public electricity network Enedis has become an ‘Official Supporter in Electricity Distribution’ of the Paris 2024 Olympic and Paralympic Games, in the third tier of the domestic sponsorship pro…
RWC2023 adds to Official Supporter tier with PPA Business School
The organisers of the men's Rugby World Cup 2023 have signed up PPA Business School to the tournament’s sponsorship portfolio.
Success of first deal drives five-year Infosys renewal for Roland Garros
Infosys extended its French Open sponsorship for five more years – at a nearly 15 per cent fee increase – based on the success of its initial three-year contract. Matthew Glendinning reports.
Paris 2024 the latest sponsorship move for Salesforce
The organising committee for the Paris 2024 Olympic and Paralympic Games has signed customer relationship management solutions company Salesforce to its sponsorship portfolio
Strava agrees Tour de France sponsorship deal
Strava, the social platform for athletes, has signed a three-year sponsorship deal for the Tour de France and the Tour de France Femmes women's event
Xbox adds FFF to football sponsorship portfolio
The French Football Federation has signed a sponsorship deal with video gaming brand Xbox.
The deal names Xbox as the Official Gaming Partner of France’s men’s and women’s national teams.
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Cazoo adds Marseille to shirt sponsorship portfolio
Online car retailer Cazoo will become the new main shirt sponsor of French Ligue 1 club Olympique de Marseille from the start of next season in a multi-year agreement
Intersport renews FFF merchandising distribution deal
French sporting goods retailer Intersport has extended its sponsorship and merchandising distribution agreement with the French Football Federation until 2024
Fonbet’s regional deals with PSG, Real Madrid and AC Milan ‘suspended’
European football clubs AC Milan, Paris Saint-Germain and Real Madrid have suspended their respective regional sponsorship agreements with Russia-facing online betting operator Fonbet
Adecco agrees two-year sponsorship deal for relaunched women’s Tour de France
Human resources firm Adecco has agreed a two-year deal to sponsor the women’s Tour de France.
The agreement sees Adecco become an official recruiter of the eight-day cycling race.
Zwift adds Paris-Roubaix Femmes to women’s cycling portfolio
Global online fitness platform Zwift has stepped up its backing of women’s cycling by agreeing to become the presenting partner of Paris-Roubaix Femmes, the fledgling women’s edition of the iconic one…
PSG to open flagship retail store in New York City
French soccer giant Paris Saint-Germain is looking to expand its presence in the United States by opening a flagship retail store on Fifth Avenue in Manhattan, New York City
Infosys continues tennis investment with French Open renewal
The French Tennis Federation (FFT) has agreed a renewal to technology company Infosys’s sponsorship of the French Open tournament.
IMG brokers FFR-New Era deal as headwear brand grows in rugby union
The French Rugby Federation (FFR) has signed up global headwear company New Era as its new official headwear licensee
BWT revives F1 team title status with Alpine
Austrian water treatment supplier BWT has signed a long-term title sponsorship with the Alpine F1 Team, effective immediately