Finland

Ice Hockey
Sponsorship & Marketing

State-owned betting company Veikkaus has entered into an agreement with the National Hockey League to become an official sportsbook of the NHL in Finland
Football
Media

Viaplay Group, the subscription streaming operator, has announced a multi-year endorsement and content agreement with Manchester City and Norway national team striker Erling Haaland
Ice Hockey
Sponsorship & Marketing

Mobile phone brand Nokia and kitchen fittings company Puustelli have signed as Official Partners of the 2022 IIHF Ice Hockey World Championship to be staged in Tampere and Helsinki, Finland, next month
Multiple Sports
Sponsorship & Marketing

Finnish beverages manufacturer Hartwall has terminated its naming rights agreement with Helsinki’s Hartwall Areena, citing the venue’s connection to Russian individuals on the international sanctions lis…
Ice Hockey
Sponsorship & Marketing

Telecommunications company Nokia has acquired naming rights to a new multi-purpose arena in the Finnish city of Tampere after the venue recently terminated a deal with previous sponsor, technology company…
Ice Hockey
Sponsorship & Marketing

The board of directors of the multi-purpose arena in the city of Tampere in Finland, the venue for the 2022 IIHF World Championships, has decided to terminate the arena's naming rights agreement with technology…
Ice Hockey
Sponsorship & Marketing

Tampere Deck Arena, which will serve as the main host venue during Finland’s staging of the International Ice Hockey Federation’s (IIHF) World Championship in 2022, has agreed a naming-rights deal wit…
Football
Sponsorship & Marketing

Premier League club Norwich City has entered an agreement with Finnish marketing agency i2 ltd in a bid to further expand its presence across the country
Ice Hockey
Events

The Finnish Ice Hockey Association has partnered with the Infront and TMG Sports agencies to jointly develop and offer exclusive marketing and hospitality opportunities in Finland for the 2022 Ice Hockey W…
Basketball

Unilever-owned antiperspirant brand Rexona has agreed deals to sponsor this year’s EuroBasket national team basketball tournament and the Turkish national side.

Motorsport

Finnish conglomerate the Wihuri Group has agreed a sponsorship deal with Formula One motor-racing team Mercedes.
Basketball

Sports flooring manufacturer Junckers has agreed a deal with the International Basketball Federation (Fiba) to sponsor the EuroBasket 2017 national team tournament.

Skiing

Renewable materials firm Stora Enso has agreed a deal to become the presenting sponsor of the International Ski Federation’s (FIS) Nordic World Championships in 2017.

Football

French Ligue 1 football club Paris Saint-Germain has unveiled partnership deals with frozen foods brand Billys Pan Pizzas and spring water brand Jolival.

Basketball

Microsoft Devices, the new name for mobile phone manufacturer Nokia, has secured a deal with the Finnish Basketball Association.

Football

US sportswear firm Nike has added to its portfolio of national team football partners by agreeing a new deal with the Football Association of Finland (SPL).