Europe
Deloitte adds Milan-Cortina 2026 rights to TOP deal
The Italian arm of professional services company Deloitte has added domestic sponsorship rights to the 2026 Winter Games in Milan-Cortina to its Olympic global partner deal
Manchester City renews Unilumin LED display agreement
Manchester City has renewed its global agreement with Chinese LED display company Unilumin Sports
FFF to revise players’ image rights agreement after Mbappé dispute
The French Football Federation has acted quickly to avert the escalation of an image rights dispute with its star attacker Kylian Mbappé.
eBay kicks off AC Milan sponsorship with official store
AC Milan has added global e-commerce platform eBay to its sponsorship portfolio.
The deal makes the platform the 'Official Marketplace' of the current Italian Serie A holders
Caja Rural signs Granada sleeve deal, as search continues for main shirt sponsor
Spanish banking group Caja Rural has renewed its shirt sleeve deal with second-tier Spanish football club Granada CF for another season.
Germany’s DHB taps agencies to sell EuroHockey 2023 sponsorship rights
The German Hockey Federation (DHB) has appointed the Brand Galaxy Group and inMedias Kommunikation agencies to help sell sponsorship rights to next year’s EuroHockey Championship in the country.
Cazoo to remain Lille shirt sponsor until end of 2022-23
Online automotive retailer Cazoo will remain as the front-of-shirt sponsor of French Ligue 1 club Lille until the end of the 2022-23 season, despite the company’s financial difficulties.
Randstad signs domestic Milan-Cortina deal, Coca-Cola tags Paris torch relay
Human resources company Randstad Italia has signed as the second domestic sponsor of the 2026 Winter Olympic and Paralympic Games in Milan-Cortina
Infront to sell sponsor packages for France Judo ahead of Paris 2024
France Judo has appointed Infront as its 'exclusive marketing partner' ahead of the 2024 Olympic and Paralympic Games in Paris
Switzerland launches Women’s Euro 2025 bid
The Swiss Football Association (SVF) has formally launched its bid to host the 2025 Uefa Women’s European Championship.
NFL UK signs up Experience Kissimmee as travel sponsor
The National Football League (NFL) UK has announced a new sponsorship deal with a Florida-based tourism board ahead of the NFL London Games
Stake.com strikes European Cricket Championship sponsorship deal
Stake.com has been announced as a sponsor of the European Cricket Championship
OFX links up with URC in new sponsorship
International foreign exchange company OFX has launched a new sponsorship deal with the United Rugby Championship (URC)
Inter adds sponsorship deal with Attal Group
Inter Milan has signed HR specialist Attal Group as its latest sponsor
Real Madrid extends with Nivea Men
Real Madrid has renewed its global sponsorship deal with personal care brand Nivea Men for three more seasons until 2025.
Coca-Cola extends with Juventus in multi-year deal
Coca-Cola has extended its sponsorship of Serie A club Juventus in deal that includes Juventus Women
Sportfive brokers Naf Naf back-of-shirt deal for Lyon women’s team
French football club Olympique Lyonnais has signed up clothing brand Naf Naf as the new back-of-shirt sponsor for its highly successful women’s team.
Football on hold, other sports to resume as sports community pays tribute to the Queen
Premier League and English Football League (EFL) matches are among a series of sports events in the United Kingdom that have been postponed as the sports community pays tribute to Her Majesty The Queen