Europe
Tata steps up commitment to Amsterdam Marathon
Indian IT group Tata Consultancy Services has renewed its partnership with the Amsterdam Marathon by becoming a sponsor of the event’s eight kilometre run.
Leadership: Bruce Cook, Head of RBS Group Sponsorship
SportBusiness sister publication Sport Sponsorship Insider, asked Bruce Cook, Head of RBS Group Sponsorship about the renewal of the RBS 6 Nations title sponsorship and the bank’s sports marketing plans for the future.
United lands Aeroflot partnership
English Premier League football team Manchester United has announced a five-year partnership with the Aeroflot airline – an agreement that marks the club’s first commercial deal with a Russian company.
EE hits out over Vodafone 4G F1 exposure
Mobile phone operator EE is preparing to lodge a complaint over rival firm Vodafone promoting its 4G service on the side of the Vodafone McClaren Mercedes Formula One cars at the recent British Grand Prix.
AC Milan banks new sponsorship deal
Banca Popolare di Milano (BPM) has agreed a three-year sponsorship deal with Italian Serie A football club AC Milan.
Red Bull returns to Kaufland for German GP
Formula One constructors’ champion Red Bull Racing has teamed up with Kaufland to make the German supermarket and hypermarket chain an official race partner for this weekend’s German Grand Prix at the Nürburgring.
Ignite invests in young British skeleton talent
British Skeleton has announced a five-year partnership with consultancy group Ignite in support of its next generation of sliders.
Aon: Interview with Phil Clement, Aon’s global chief marketing and communications officer
Phil Clement, Aon’s global chief marketing and communications officer, discusses the brand’s sponsorship decision-making process.
Leadership: Interview with Lueder Fromm, Mercedes-Benz
Lueder Fromm head of global marketing and communication at Mercedes-Benz answers SportBusiness' questions about the thinking behind the company's golf sponsorships.
Fulham nets record Marathonbet deal
English Premier League football club Fulham has announced a record two-year shirt sponsorship deal with online betting company Marathonbet.
QuickStep seeks extension to cycling team sponsorship
Belgian flooring company QuickStep has said it is keen to extend its long-running title sponsorship of International Cycling Union (UCI) WorldTour team Omega Pharma-QuickStep, according to Dutch newspaper De Telegraaf.
Warwickshire seals long-term Elonex tie-up
English county cricket club Warwickshire has signed a seven-year deal with Elonex to make the Birmingham-based technology firm its official LED and technology partner.
Zhik kits out British Sailing
The British Sailing Team has agreed a four year deal for Zhik Sailing Clothing to become its official technical clothing partner.
Allianz teams up with Women’s British Open
Financial services firm Allianz has strengthened its golfing ties by partnering with the 2013 Women’s British Open.
Man City drinks up maiden Thai deal
English Premier League football club Manchester City has teamed up with est Cola for its first ever regional partnership in Thailand.
Joker fruit drink brands French national basketball teams
The French Basketball Federation (FFBB) has agreed a four-year partnership with beverage firm the Eckes-Granini Group.
Toyota tackles RFL’s car requirements
Toyota has agreed a three-year deal with the Rugby Football League to become the official car supplier to the sport’s governing body in the UK.
Magic Marine kits out sailing’s 49er class
The international 49er and 49erFX Olympic skiff sailing classes have announced a long-term partnership to make sailing apparel manufacturer Magic Marine their official clothing partner.