Europe

Electronics company Grundig has expanded its sponsorship deal with German football club FC Nurnberg to become an exclusive partner of the 1.Bundesliga side through to the 2016-17 season.

The World Snooker governing body has announced that online gambling company 888casino.com has signed up as the new title sponsor of its World Seniors Championship.

UK-based logistics provider PSP has agreed to sponsor a yacht in the Clipper 2013-14 Round the World Yacht Race.

Asia-Pacific insurance provider AIA has reached a deal with Tottenham Hotspur to become the English Premier League football club’s shirt sponsor for cup games during the 2013-14 season.

English Premier League football club Arsenal has agreed a three-year deal to make online gaming website Bodog its official Asian betting partner.

English Premier League football club Manchester City has reached a deal with 188Bet to make the Asian-based online gaming company its official international betting partner.

German 1.Bundesliga football club Borussia Dortmund has extended its partnership with video games company Electronic Arts to retain its EA Sports brand as an official partner for the 2013-2014 season.

Clothing brand Henri Lloyd has expanded its association with the Clipper Round the World Yacht Race to take on title sponsorship of a boat in the endurance sailing event.

English Premier League football club Manchester United has announced a three year sponsorship deal with US watchmaker Bulova.

Aperitif biscuits brand Belin has struck a deal with the French Football Federation to serve as an official sponsor of the France national team.

Motorcycling wear manufacturer RST has agreed an exclusive deal to become the official safety partner of the inaugural 2013 Isle of Man Classic TT event.

Kyocera Document Solutions has enhanced its partnership with the German Hockey Federation (DHB) to take on shirt sponsorship rights for the men’s and women’s national teams at the upcoming EuroHockey Championships.

Global risk management and insurance firm Aon has extended its partnership with American football’s NFL to take in the 2013 and 2014 editions of the league’s International Series in London.

Korean electronics company Samsung has been added to the roster of sponsors for the EuroBasket 2013 basketball tournament.

Car manufacturer Kia Motors has entered into a commercial partnership with the England women’s cricket team.

German 1.Bundesliga football club Bayer 04 Leverkusen has signed a two-year extension to its sponsorship deal with insurance group DEVK Versicherungen.