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World Snooker seals new 888casino.com deal

The World Snooker governing body has announced that online gambling company 888casino.com has signed up as the new title sponsor of its World Seniors Championship.

This year’s event will take place in Portsmouth, England, on October 19-20, and will be broadcast by UK pay-television broadcaster BSkyB.

Famous names competing for the title will include Steve Davis, Jimmy White, Dennis Taylor, Cliff Thorburn, Joe Johnson, defending champion Nigel Bond and, for the first time, seven-time world champion Stephen Hendry.

888.com senior vice-president Itai Pazner said: “The feedback from our customers shows that snooker is one of their favourite sports and this is why our sponsorship with our casino brand, 888casino, is the perfect match.”

888.com sponsored the World Snooker Championship from 2006 to 2008.