Europe
Feyenoord returns to Adidas
Dutch Eredivisie football club Feyenoord has signed a five-year kit deal with sportswear giant Adidas, effective from July 2014.
BragBet backs Irish FA
The Football Association of Ireland has announced a commercial partnership with Irish online betting and social networking company BragBet.
Sunderland looking good with new partner
English Premier League football club Sunderland has formed a partnership with NIP+MAN, in a deal that represents the new brand’s first move into sports sponsorship.
Viagogo to drive Real Betis sales
Online ticket marketplace Viagogo has entered into a sponsorship agreement with Real Betis to become the Spanish Liga football team’s international ticketing partner.
UK Athletics signs off on long-term Nike deal
UK Athletics has confirmed Nike as its official sportswear partner in a seven-year deal running from 2014 until the end of 2020.
Man City sharpens focus with LG
English Premier League football club Manchester City has partnered with LG to make the Korean electronics firm its official digital display partner.
Turkish Airlines has lift-off with Aston Villa
English Premier League football club Aston Villa has reached a deal to make Turkish Airlines its official airline partner for the 2013-14 season.
Red Bull renews with Simply for Italian GP
Formula One team Red Bull Racing has renewed its sponsorship agreement with supermarket chain Simply for this weekend’s Italian Grand Prix.
Centurion Rugby to kit-out World Cup referees
Apparel manufacturer Centurion Rugby has reached a deal with Rugby League World Cup 2013 to provide kit for match officials at the tournament.
Court ruling paves way for UK Athletics’ Nike deal
UK Athletics will switch its kit deal from Adidas to Nike next year after a Dutch court rejected a claim from its current partner, according to the Daily Telegraph newspaper.
Saracens team up with CNBC
English Premiership rugby union club Saracens has agreed a two-year partnership with business news broadcaster CNBC.
T-Mobile connects with Austrian FA
Telecommunications provider T-Mobile has reached a deal to become an official partner to the Austrian Football Association (OFB).
Celtic drives off with Phoenix Honda deal
Scottish Premiership football club Celtic has announced car dealership Phoenix Honda as its official vehicle sponsor for the 2013-14 season.
Brose Baskets extends Lotto Bayern relationship
German basketball team Brose Baskets has extended its long-term partnership with state lottery operator Lotto Bayern.
Barcelona Council lends name to F1 track
Barcelona City Council has agreed a naming-rights sponsorship agreement with the home of Formula One’s Spanish Grand Prix.
Peak to kit out TBB Trier
German Bundesliga basketball team TBB Trier has signed a three-year kit deal with Chinese sportswear manufacturer Peak.
KHL signs landmark PepsiCo deal
Russia’s Kontinental Hockey League has agreed its first sponsorship deal with a multi-national firm after signing a partnership with PepsiCo.
Renault expands Top 14 presence with Castres
Automotive company Renault has sealed a sponsorship agreement with Top 14 champion Castres Olympique – the third club to receive its backing in the top division of French rugby union.