Europe
Juventus extends shirt sponsorship deal with Fiat
Italian Serie A champion Juventus has signed a six-year extension to its shirt sponsorship deal with automotive manufacturer Fiat in an agreement that will run through to the end of the 2020-21 season.
Molten signs up for WBBL’s debut season
The Women’s British Basketball League has agreed a deal with sports equipment manufacturer Molten for its inaugural 2014-15 season.
InstaForex invests in Liverpool
English Premier League football team Liverpool has announced a two year partnership with online Forex trading company InstaForex.
Team NetApp – Endura builds on growth plans with Argon 18 deal
Canadian bicycle manufacturer Argon 18 has agreed a three-year deal to become a title sponsor and bike provider to German ProContinental cycling outfit Team NetApp – Endura.
Dutch cycling team secures replacements for main sponsor Belkin
UCI World Tour cycling squad Team Belkin has confirmed that long-term sponsorship deals have been agreed in principle with the Dutch national lottery and retail company BrandLoyalty.
Polish FA takes punt on STS
The Polish Football Association (PZPN) has signed a two-year agreement to make betting company STS an official partner.
Wurth and Fanuc upgrade with Stuttgart
German Bundesliga football team VfB Stuttgart has signed renewed two-year sponsorship agreements with assembly products and consumables wholesaler Würth and automation specialist Fanuc through June 2016.
Etixx continues French football push with Nantes
Belgian sports nutrition brand Etixx has agreed a three-year deal to become an official partner of French Ligue 1 football club Nantes.
Handball Bundesliga club nets new main partner
Plastics technology firm Becker Kunststofftechnik has signed an agreement to become a premium partner with German Handball Bundesliga team HBW Balingen-Weilstetten.
Benfica joins Emirates’ football network
Dubai-based airline Emirates has further enhanced its football sponsorship portfolio by signing a three-year partnership with Portuguese Primeira Liga champion Benfica.
Cagliari brings in Gsport for commercial drive
Italian Serie A football club Cagliari has entered into a three-year partnership with the Gsport agency to develop its commercial activities.
Arsenal extends connection with BT Sport
English Premier League football club Arsenal has agreed a two-year extension to its partnership with UK pay-television channel BT Sport.
CaixaBank puts fans first with Valencia investment
Spanish Liga football club Valencia has signed an agreement to make financial services group CaixaBank an official sponsor for the next three seasons.
Werder Bremen nets sponsorship double
German Bundesliga football team Werder Bremen has agreed sponsorship deals with petroleum logistics specialist Hoyer and barbecue grill manufacturer Landmann.
Levski Sofia scores short-term shirt sponsor
Bulgarian A Group football club Levski Sofia has agreed a short-term contract with Lev Ins to make the insurance company the team’s new main sponsor.
Atletico seals long-term Nike deal
Spanish Liga champion Atlético Madrid has agreed a long-term extension to its kit partnership deal with US sportswear giant Nike until 2026.
Lotto rides again in UCI World Tour with Soudal
The Belgian national lottery has signed a six year extension to its title sponsorship of the Lotto-Belisol UCI World Tour cycling team, which will also have a new co-naming partner from 2015.
Schalke takes off with airline partner
German Bundesliga football club Schalke 04 has agreed a one-year extension to its partnership with domestic airline Condor until June 2015.