Europe
Pitch Marketing Group claims first with switch to employee ownership
The UK’s Pitch Marketing Group has claimed it will become the first sports marketing agency to be employee owned.
UK white paper on gambling frees sport to create sponsorship code of conduct
The UK government’s long-awaited white paper to ensure ‘gambling laws are fit for the digital age’ has imposed no definitive new limits on gambling company sponsorships in UK sport.
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Estanguet praises SNCF’s commitment to ‘ecological transition’ in Paris 2024 deal
French state-owned railway company SNCF has signed as an ‘Official Supporter’ of the Paris 2024 Olympic and Paralympic Games, the third tier of the domestic sponsorship programme.
ECB opens new sponsorship category with watchmaker Rado
The England and Wales Cricket Board (ECB) has signed luxury watchmaker Rado as its first-ever Official Timing Partner
Uefa issues RFP for final two Women’s Euro 2025 Global Partners
Uefa has issued a request for proposals for the two remaining global sponsorship packages for the Women’s Euro 2025 in Switzerland.
Fortuna Düsseldorf launches landmark ticketing venture
German Bundesliga 2 club Fortuna Düsseldorf has today (Wednesday) presented a groundbreaking plan, backed by sponsorship revenue, which is set to grant fans free entry to games held at its Merkur Spiel-Arena.
AB InBev rethink presents Carling with seat at FA Cup table
A change in strategy at AB InBev has let in Carling to exploit FA Cup rights, while Budweiser supports the England national teams and holds Wembley Stadium pouring rights. Matthew Glendinning reports.
Rangers commercial chief Bisgrove promoted to CEO
James Bisgrove, commercial and marketing director at Glasgow Rangers, has been promoted to the role of chief executive at the Scottish Premiership club
Cadiz announces Wehumans as sleeve sponsor while Khalifa Capital exits
Spanish LaLiga club Cádiz CF has announced a new sleeve sponsor in technology and artificial intelligence firm Wehumans.
Castore grows LaLiga exposure with Athletic Club kit deal
Castore, the UK sportswear brand, has added another high-profile football club to its growing portfolio in the sport, this time Spain's Athletic Club.
Uefa calls on automotive and betting brands in club competition sponsor RFP
Uefa is inviting expressions of interest from automotive and betting brands for the global sponsorship rights to its club competitions for the next cycle from 2024-2027
Guild Esports signs up Hummel, Bitstamp agrees early exit
London Stock Market-listed esports organisation Guild Esports has signed a three-year sponsorship and merchandising deal with Danish sports brand Hummel
CSM secures exclusive sponsorship role for 2025 Lions Tour to Australia
The British and Irish Lions and Rugby Australia have announced that CSM Sport & Entertainment has been selected as the 2025 Tour's exclusive sponsorship agency
Speedo agrees two-year German Swimming Federation deal
Speedo has announced a two-year deal to become an Official Partner of the German Swimming Federation (DSV)
Monaco names LNR’s Chatelard as marketing director
Thibaut Chatelard, the long-serving chief marketing and revenue officer at France’s Ligue Nationale de Rugby (LNR), has taken up a new role at Ligue 1 football club AS Monaco.
Toyota focuses on reducing emissions in Giro d’Italia renewal
Japanese car giant Toyota has renewed its sponsorship of the Giro d'Italia grand tour cycling race in a three-year deal with the event organisers RCS Sport
England Netball names Nelson as first NSL MD, RFL’s Foster as CCO
The UK’s Netball Super League (NSL) has recruited Netball Scotland chief executive Claire Nelson as its first-ever managing director with the Rugby Football League’s Mark Foster named as chief commercial off…
Dutch government plans online gambling sponsorship ban in 2025
Online gambling sponsorships of Dutch sports organisations are set to be phased out following the government’s planned ban on 'untargeted advertising' from the start of July this year.