Denmark
Patchwork of Dreams – Hummel & the Danish Football Association
Hummel’s pre-2018 Fifa World Cup kit launch with the Danish Football Association (DBU) put the players in shirts belonging to fans.
Infront sells out EHF Euros sponsorships with Unibet deal
Online gambling operator Kindred Group has agreed a deal with the Infront agency for its Unibet brand to sponsor the European Handball Federation’s men’s and women’s European Championships next year.
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Rockwool backs Danish SailGP entry
Mineral wool products manufacturer Rockwool Group has been unveiled as the presenting sponsor of a new Danish SailGP team, which will enter the fledgling sailing series in 2020
Bauhaus returns to back EHF Euros in Infront deal
Home improvement and gardening company Bauhaus has agreed a deal to sponsor the European Handball Federation’s European Championships in 2020.
Stark backs Danish Football Association
Building products retailer Stark has agreed a deal to sponsor the Danish Football Association (DBU)
Gjensidige grabs title rights to Danish women’s football league
Danish insurance brand Gjensidige Forsikring has signed as the new title sponsor of the Danish women's football league from 2019-20
Boozt.com signs formal wear partnership with Danish Football Association
Danish online fashion retailer Bootz.com has signed a new Official Partner deal with the country’s national football federation, the Danish Football Association (DBU).
Under the deal, Boozt.c
Aalborg Portland extends stadium deal with AaB
Danish Superliga football club Aalborg BK (AaB) has extended its deal with stadium naming rights partner, cement manufacturer Aalborg Portland
Unibet maintains handball commitment with World Championship deal
Online gambling operator Kindred Group has agreed a deal for its Unibet brand to sponsor the ongoing men’s Handball World Championship.
World Curling Championships lands long-term title sponsor
Private banking company LGT has signed a deal to become the title sponsor of the next four World Curling Championships held outside of Canada
Falken backs Handball World Championship
Falken Tyre Europe has agreed a deal to sponsor the 2019 men’s Handball World Championship, which will be co-hosted by Germany and Denmark.
Unibet targets esports market with Astralis tie-up
Online gambling operator Kindred Group has agreed a two-year deal for its Unibet brand to serve as the Official Betting Partner of leading esports organisation Astralis’ Counter-Strike: Global Offensive (…
SAP expands World Sailing support
Enterprise application software provider SAP has expanded a partnership with World Sailing.
Moldow returns to back Speedway Grand Prix
Danish manufacturing company Moldow has agreed a deal to sponsor the Speedway Grand Prix motorcycling series.
Danish ice hockey team to promote bitcoin through arena sponsorship
Danish ice hockey team Rungsted Seier Capital has renamed its home venue the Bitcoin Arena through a partnership with crypto financial company Bitcoin Suisse.
Liqui Moly steps up winter sports sponsorship
German lubricants manufacturer Liqui Moly has extended its commitment to winter sports by unveiling a raft of sponsorship deals.
Sailing World Championships secure title sponsor
Coatings company Hempel has been unveiled as the title sponsor of the 2018 Sailing World Championships, which will be staged in the Danish city of Aarhus.
Zurich to sponsor IIHF World Championships
Swiss insurance company Zurich has agreed a deal to become an official sponsor of the Ice Hockey World Championships from 2018 to 2020.