China

The International Association of Athletics Federations has secured Chinese convenience store company EasyJoy as an official supplier to its Beijing 2015 World Championships.

German Bundesliga champion Bayern Munich has signed a regional sponsorship agreement with Chinese mineral water brand Evergrande Spring.

Organisers of the inaugural International Champions Cup China have revealed the first wave of sponsors that have signed up to support the debut edition of the pre-season club football tournament.

Korean automotive manufacturer Kia Motors has agreed to become the presenting sponsor of the International Basketball Federation’s (Fiba) 2015 Asia Championship and Asia Women’s Championship.

Bottled water brand Nongfu Spring has signed up as the title sponsor of the upcoming 2015 Snooker World Cup in Wuxi, China.

Pac-12 commissioner Larry Scott has hailed a partnership deal with Chinese e-commerce company Alibaba that will allow the US college sports conference to host a groundbreaking regular-season basketball game in China.

The Spanish Football League (LFP) has signed its latest Chinese commercial partner by agreeing a deal with the CR Snow brewery.

Japanese conglomerate Toshiba has secured an extension to its sponsorship agreement with Chinese Super League football club Hangzhou Greentown.

Russian state-owned oil company Rosneft has reached an agreement to serve as the presenting sponsor of the 2015 World Touring Car Championship rounds in China and its homeland.

Soft drinks and snack food giant PepsiCo has signed a multi-year marketing partnership with the NBA, replacing rival brand Coca-Cola on the commercial roster of the North American basketball league.

Formula One team Red Bull Racing has agreed a multi-year partnership with Chinese consumer electronics manufacturer Hisense.

Oil and lubricants giant Castrol has announced a major sponsorship deal with the NBA China division of the North American basketball league.

Chinese commercial banking group Ping An has signed up as the first title sponsor of golf’s PGA Tour China.

Chinese mobile and internet technology company Qbao.com has extended its principal sponsor agreement with Spanish Liga football team Real Sociedad.

Spanish Liga football club Real Madrid has signed up its first sponsorship deal in China by penning an agreement with electric car manufacturer Luyuan.

Japanese gas appliance manufacturer Rinnai has reached an agreement to become an official sponsor of the International Skating Union’s 2015 World Figure Skating Championships.