China
CBA clocks up partnership with Tag Heuer
The Chinese Basketball Association (CBA) has agreed a partnership with luxury watch brand Tag Heuer.
Huawei joins elite brands at Shanghai Masters
Chinese mobile phone brand Huawei has joined a group of blue chip international brands as one of 13 third-tier Prestige Partners of the 2015 Rolex Shanghai Masters.
NBA China signs up Master Kong and Dongfeng Nissan
NBA China, the organisation that conducts all the National Basketball Association’s business in China, made two major changes to its brand roster for the NBA Global Games China 2015.
NBA China seals automotive and beer partnerships
The NBA China division of the North American National Basketball Association has unveiled partnership deals with carmaker Dongfeng Nissan and the Harbin Brewery.
Czech FA energised by Chinese partner
The Football Association of the Czech Republic has agreed a partnership with Chinese energy company CEFC.
WTA secures title sponsor for new Elite Trophy
Huajin Securities, a Shanghai-based brokerage firm, will title sponsor the inaugural Elite Trophy tennis tournament in Zhuhai, the Women’s Tennis Association has confirmed.
Fiba lights up with new Chinese partnership
The International Basketball Federation (Fiba) has unveiled a partnership with Chinese LED display products manufacturer AOTO Electronics.
Shanghai Marathon links up with Industrial Bank
The Shanghai International Marathon is to be sponsored by the financial services organisation Industrial Bank Company (IBC).
Arsenal bets on Chinese lottery partner
English Premier League football club Arsenal has signed up Chinese lottery provider DJI Holdings as its official lottery partner in the country.
Toray Industries returns to Shanghai International Marathon
Japanese industrial products manufacturer Toray Industries will return as a sponsor of the Shanghai International Marathon following a three-year absence from the distance running event.
Chinese Football Association reveals new partnerships
The Chinese Football Association has unveiled carmaker Changan Ford and smartphone manufacturer Gionee as new commercial partners.
Jiuxian deal highlights Inter’s regional ambition
Dayun Group on starting line for Beijing 2015
Chinese automobile manufacturing and real estate conglomerate Dayun Group has reached a commercial agreement with the Beijing 2015 IAAF World Athletics Championships.
Audi partners with Chinese winter sports
German automotive manufacturer Audi has reached a sponsorship agreement with the China Winter Sports Administration.
Inter Milan adds Jiuxian to commercial basket
Chinese online alcoholic beverage retailer Jiuxian has secured a regional partnership with Italian Serie A football team Inter Milan.
EasyJoy lines up for IAAF World Championships
The International Association of Athletics Federations has secured Chinese convenience store company EasyJoy as an official supplier to its Beijing 2015 World Championships.
Bayern Munich taps into Chinese market with Evergrande Spring
German Bundesliga champion Bayern Munich has signed a regional sponsorship agreement with Chinese mineral water brand Evergrande Spring.
Debut International Champions Cup China unveils sponsors
Organisers of the inaugural International Champions Cup China have revealed the first wave of sponsors that have signed up to support the debut edition of the pre-season club football tournament.