China

Beijing Competitor Sports Science and Technology (CPT) has been named as title sponsor of the 2017 World Women’s Curling Championship.

German automotive manufacturer Mercedes-Benz has extended an agreement that grants it naming rights to the Mercedes-Benz Arena in Shanghai, China.

German Bundesliga football club Bayern Munich has entered into a partnership with Chinese wood flooring manufacturer Vöhringer Wood Product.

Spanish LaLiga football club Barcelona has entered into a partnership with Chinese financial services company Shanghai Pudong Development Bank Credit Card Centre (SPDBCCC).

Spanish LaLiga football club Barcelona has entered into a partnership with Chinese technology, content and services company BNN Technology.

The Chinese division of North American basketball league the NBA has entered into a partnership with car rental firm eHi.

Private banking and asset management group LGT has agreed a partnership with the Infront Sports & Media agency to sponsor three leading events organised by the World Curling Federation.

Chinese e-commerce company Alibaba will continue to serve as the presenting sponsor of the Pac-12 China Game after agreeing a wide-ranging two-year extension to its partnership with the US college sports conference.

Dongfeng Motor Corporation has been named as the title sponsor of a Chinese team that will compete in the 2017-18 edition of the Volvo Ocean Race sailing event.

LaLiga, the organising body of club football in Spain, has entered into a partnership with the Hacienda y Viñedos Marques del Atrio winery.

Oil and gas company ExxonMobil has doubled up on its non-motorsports portfolio, again in basketball, securing a multiyear deal with the National Basketball Association.

Mobile phone manufacturer Vivo’s growing Chinese market share was key to its deal to become the Official Mobile Phone Partner of the NBA in China and replace domestic rival ZTE.

Mining group Ausgold has agreed a deal with Port Adelaide to sponsor the AFL Aussie rules team’s historic game in China next year.

The Chinese division of North American basketball league the NBA has entered into a strategic partnership with smartphone manufacturer Vivo.

Multinational oil and gas company ExxonMobil has entered into a multi-year marketing partnership with the North American NBA basketball league.

English Premier League football club Manchester City has entered into a regional partnership with Ballr, an engagement technology company that specialises in fantasy sports.