China
Barcelona strengthens Head & Shoulders partnership
Spanish LaLiga football club Barcelona has expanded its partnership with shampoo brand Head & Shoulders.
Chinese Basketball Association extends with ExxonMobil
Multinational oil and gas company ExxonMobil has renewed its partnership with the Chinese Basketball Association.
NBA China signs up whisky partner
The Chinese division of North American basketball league the NBA has agreed a sponsorship deal with Scotch whisky brand Chivas.
Chinese FA names AirGoal as new equipment supplier
Chinese-headquartered sports equipment company AirGoal has agreed a deal to become an official supplier of the Chinese Football Association.
Beijing 2008 sponsor returns for 2022 Olympics
Chinese dairy company Yili Group has agreed a deal to become an official partner of the 2022 winter Olympic and Paralympic Games in Beijing, China.
Beijing 2022 signs airline partner
The Air China airline has been named as an official partner of the 2022 winter Olympic and Paralympic Games, which will be staged in Beijing.
Wanda continues backing of Chinese marathon event
Chinese conglomerate Wanda Group has renewed its title sponsorship of the Yellow River Estuary International Marathon, which takes place in the city of Dongying.
LaLiga signs Chinese partner
Chinese consumer electronics company Konka has entered into a partnership with LaLiga, which operates the top two divisions of Spanish football.
BNN Technology renews with Arsenal
Chinese technology, content and services company BNN Technology has extended its partnership with English Premier League football club Arsenal.
CFLD signs up as Beijing Marathon title sponsor
Chinese real estate developer China Fortune Land Development (CFLD) has agreed a deal to become the title sponsor of the Beijing Marathon.
Liverpool signs Chinese partner
English Premier League football club Liverpool has entered into a partnership with bottled water provider Tibet Water Resources.
Bank of China becomes Beijing 2022’s first partner
The Bank of China has today (Thursday) signed up as the first official partner of Beijing’s 2022 winter Olympic and Paralympic Games.
Xtep partners with ICC China
Chinese sportswear brand Xtep has agreed a deal to sponsor its home country’s staging of this year’s International Champions Cup pre-season football tournament.
NBA China lands insurance partner
The Chinese division of North American basketball league the NBA has entered into a partnership with insurance company Manulife-Sinochem.