NBA China signs up whisky partner

The Chinese division of North American basketball league the NBA has agreed a sponsorship deal with Scotch whisky brand Chivas.

The brand will serve as an official partner of NBA China after signing a long-term deal.

Various marketing campaigns will be launched to promote the partnership, with a particular focus to be placed on next month’s NBA Global Games fixtures in China.

The Golden State Warriors will face off against the Minnesota Timberwolves at Shenzhen’s Universiade Center on October 5, before a rematch between the two teams at Shanghai’s Mercedes-Benz Arena on October 8.