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NBA China lands insurance partner

The Chinese division of North American basketball league the NBA has entered into a partnership with insurance company Manulife-Sinochem.

The deal, the length of which was not disclosed, names Manulife-Sinochem as the official life insurance partner of NBA China’s 5v5 tournament.

The deal represents the first partnership between NBA China and a Chinese insurance provider, as well as Manulife-Sinochem’s first major sports league venture.

Under the agreement, Manulife-Sinochem will invest in grassroots basketball in China by providing and repairing courts and organising training camps for schoolchildren in five cities across the country.