Canada
Oakley to support Canada’s Olympic drive
Designer sunglasses manufacturer Oakley has agreed a three-year deal with the Canadian Olympic Committee to become the official high performance optical wear supplier of the Canadian Olympic team.
Molson Coors renews deal with Canadian Olympic Committee
Brewery giant Molson Coors Canada will continue its support of the Canadian Olympic Committee after sealing a renewed three-year sponsorship deal.
NHL has clear vision with ANCO Wipers deal
Wiper blade specialist ANCO Wipers has agreed a deal to become the official wiper blade of the National Hockey League.
Canadian Olympic Committee strikes wide-ranging Adidas deal
The Canadian Olympic Committee has announced a four-year partnership, from 2013 to 2016, with sportswear company Adidas.
BlackBerry pens deal with MLSE teams
Maple Leaf Sports and Entertainment (MLSE), the owner of several Canadian sports franchises, has unveiled BlackBerry as the official mobile computing partner of NHL ice hockey team the Toronto Maple Leafs, NBA basketball team the Toronto Raptors, and the Toronto Marlies American Hockey League ice hockey team.
Senators secure new arena naming rights partner
Canadian Tire Corporation and Senators Sports & Entertainment, owners of the NHL's Ottawa Senators, have announced a strategic partnership that will result in the renaming of the team’s home arena to Canadian Tire Centre.
Kia drives on with Canada’s UCI WorldTour events
The Canadian arm of Korean automotive company Kia will continue its partnership with the Grand Prix Cycliste de Québec and the Grand Prix Cycliste de Montréal events on the UCI WorldTour circuit.
Budweiser and NHLPA toast Canadian deal
Budweiser and the National Hockey League Players’ Association (NHLPA) have agreed a new multi-season partnership to help bring fans closer to the sport and its players.
Toronto 2015 takes flight with GTAA partnership
The Greater Toronto Airports Authority (GTAA) is to lend its support to the Toronto 2015 Pan American and Parapan American Games by making Toronto Pearson International Airport an official welcome partner and official supplier of airport services for the two events.
Bell connects with women’s football showpieces in Canada
Bell Canada has signed on as the first national supporter of the country’s staging of the 2015 Fifa Women’s World Cup and the 2014 U-20 Women’s World Cup.
MLS opens window to new partnership
Major League Soccer has announced a multi-year partnership with Microsoft to promote its Windows 8 platform.
BlackBerry confirmed as Manulife Classic presenting partner
Blackberry has signed up as a presenting sponsor of the Manulife Classic LPGA event.