Australia

Australian Football League team Essendon has extended its commercial partnership with suitcase manufacturer Antler Luggage for the 2014 Australian Rules season.

Australian NRL rugby league team Parramatta Eels has sealed a kit sponsorship deal with IT security specialists Content Security.

Australian Football League team Richmond has extended its joint-major sponsorship deal with automotive brand Jeep for a further four years.

Australian company NRMA Insurance has renewed its naming rights and principle sponsorship agreement with NRL rugby league club the Brisbane Broncos for the next three years.

Swiss watch manufacturer Tissot has been announced as the title sponsor of the Australian Grand Prix in this year’s MotoGP championship.

Australian National Rugby League team Cronulla Sharks has opted to extend and upgrade its kit sponsorship deal with One Solutions for the next three years.

Australian A-League football club Sydney FC has agreed a commercial partnership with home furnishings manufacturer Nick Scali Furniture for the 2013-14 season.

The Australian Olympic Committee has renewed its partnership with media intelligence company iSentia through the 2016 Olympic Games in Rio de Janeiro.

Australian department store group Myer has extended its association with the Victoria Racing Club – the organiser of horse racing’s Melbourne Cup – through a five-year commercial deal.

Recreational vehicles and camping products manufacturer Jayco has reached a wide-ranging sponsorship agreement with Basketball Australia.

Australian car insurance provider Bingle has agreed to extend its joint major sponsorship of Australian rules football club Richmond for a further three years until 2016.

Premium drinks business Diageo Australia has extended its title sponsorship deal for the Australian Masters, with the company’s Talisker brand set to back the 2013 edition of the golf tournament.

Sydney FC has bolstered its commercial portfolio ahead of the 2013-14 A-League football season by agreeing deals with Metcash Food & Grocery (IGA) and StarTrack.

The Australian Football League Players’ Association has joined the campaign against youth binge drinking in Australia by partnering with the Be the Influence – Tackling Binge Drinking initiative.

Mitsubishi Electric has agreed a multi-year deal with Western Sydney Wanderers to partner the Australian A-League football club for the 2013-14 season and beyond.

Italian sportswear manufacturer Diadora has announced a partnership with the Australian Commonwealth Games Association for the 2014 Commonwealth Games in Glasgow, Scotland.