Richmond scores record Jeep extension

Australian Football League team Richmond has extended its joint-major sponsorship deal with automotive brand Jeep for a further four years.

Jeep, a subsidiary of the Fiat Chrysler Group, first became associated with the Australian Rules outfit in 2011.

Terms of the new agreement were undisclosed, but the club confirmed it to be “the biggest sponsorship deal in Richmond’s history”.

Jeep’s branding will continue to feature on the front of Richmond’s AFL kit and also adorn the jersey of Richmond’s new standalone Victoria Football League side from 2014.