Australia
BetEasy seals major AFL contract
Online betting company BetEasy has reached a long-term deal to become the official betting partner of the AFL Aussie rules league.
Western Sydney seals shirt deal extension with NRMA
Australian A-League football club Western Sydney Wanderers has renewed a shirt sponsorship deal with insurance group NRMA.
MRF Tyres gets to grips with Cricket World Cup
Indian tyre manufacturer MRF Tyres has reached a sponsorship agreement with the International Cricket Council covering its 2015 World Cup.
Perth sports venue extends with naming rights partner
Private health insurer Nib Health Funds has extended its naming rights sponsorship of the Perth Oval, a multi-purpose sports stadium in Western Australia.
ICC seeks to enhance World Cup engagement with SAP partnership
The International Cricket Council has announced a partnership with software services company SAP for its 2015 World Cup.
Orica stays on board with GreenEdge cycling team
Explosives and mining chemicals company Orica has signed a two-year extension to its title sponsorship of the Australian GreenEdge UCI WorldTour cycling team.
Federer backer Credit Suisse to support Tennis Australia initiative
Financial services company Credit Suisse has signed up as title sponsor for a new Tennis Australia event that will be staged on January 12 in Sydney to showcase the governing body’s shorter format of the sport.
AIA signs youth-focused deal with Football Federation Australia
Insurance company AIA has agreed a two-year partnership with Football Federation Australia.
Audi takes title sponsorship of International Champions Cup’s Australian leg
German automotive manufacturer Audi has agreed a deal to serve as the presenting sponsor of the International Champions Cup when the pre-season club football tournament expands to Australia next year.
Brisbane Lions take flight with Garuda Indonesia
International airline Garuda Indonesia has entered into a sponsorship deal with AFL Aussie rules club the Brisbane Lions.
Hublot enters cricket market with World Cup deal
Swiss watch manufacturer Hublot has sealed an agreement with the International Cricket Council to serve as the official timekeeper at the 2015 World Cup in Australia and New Zealand.
Rugby union – national union sponsorship deals
For this year’s rugby union autumn internationals, Sports Sponsorship Insider surveyed the sponsorship portfolios of the leading nations: Argentina, Australia, England, France, Ireland, Italy, New Zealand, Scotland, South Africa and Wales.
Western Force signs major partner
International sports supplement brand Etixx Sports Nutrition has entered into a major partnership with Australian rugby union club Western Force, which competes in the Super Rugby competition.
Jeep revs up major partnership with Adelaide Strikers
Automotive brand Jeep has agreed a deal to become a major partner of Australian Big Bash League Twenty20 cricket team the Adelaide Strikers.
St Kilda spruces up with AMC Commercial Cleaning
AFL Australian rules football team St Kilda has agreed an initial three-year sponsorship deal with cleaning company AMC Commercial Cleaning.
Canterbury kits out AFL’s North Melbourne
AFL Australian rules football club North Melbourne has agreed a kit deal with New Zealand-based sportswear brand Canterbury.
BLK bolsters AFL portfolio with Giants and Suns deals
Sportswear manufacturer BLK has expanded its presence in the AFL Australian rules football competition after it entered into partnerships with the Gold Coast Suns and Greater Western Sydney Giants.
Coco Joy refreshes NRL’s Sea Eagles
Australian National Rugby League team Manly Warringah Sea Eagles has agreed a two-year deal with Coco Joy to make the natural beverages company its shirt sleeve sponsor.