Australia

Australian NRL rugby league team Penrith Panthers has agreed a stadium naming rights deal with financial services business the Pepper Group.

Snack food company Mondelez International has agreed a commercial partnership for the upcoming 2015 Cricket World Cup.

Sportswear brand Asics has agreed a partnership with organisers of the 2015 Netball World Cup national team tournament.

Integrated resorts company Aquis has struck a deal to become the new title sponsor of Australian Super Rugby franchise the Brumbies.

Real estate media business the Domain Group has reached a deal with the West Australian Football Commission to become the stadium naming rights holder for the home venue of AFL Aussie rules football teams West Coast Eagles and Fremantle.

Lexus, the luxury car division of Japanese automotive manufacturer Toyota, has entered into a partnership with the V8 Supercars Australia-based touring car championship.

The AFL Aussie rules football league has entered into a partnership with fast-food giant McDonald’s.

Supermarket chain Woolworths has reached a deal to serve as an official partner of the Australian team at the Rio 2016 Olympic Games.

Global financial services company CMC Markets has upgraded its sponsorship deal with Australian rugby union club the New South Wales Waratahs.

Online foreign exchange trading firm FXPrimus has agreed a deal to become a partner of Australian A-League football team Melbourne City.

The Sydney Swans Football Club, which plays in the Australian Football League (AFL), is one of Australia’s most iconic sporting teams with a history stretching back to 1874. Often referred to as a modern era success story of the AFL, the Swans have won two Premierships, appeared in five grand Finals and qualified for 16 finals series since 1996.

AFL Aussie rules football club St Kilda has struck a two-year deal with Lion Dairy & Drinks that will see its Dare Iced Coffee brand become the team’s principal partner from the 2015 season.

Australian National Rugby League team Parramatta Eels has renewed its partnership with Indian automotive company Tata Motors for a second consecutive year.

Australian bank ANZ has been the Principal Sponsor of the top Australian and New Zealand netball league – the ANZ Championship – since its inception in 2008. Recognising that netball is the highest women’s participation sport in Australia, ANZ looks to use netball sponsorship to develop corporate reputation and positive sentiment through: local community awareness and engagement, mass awareness and engagement, ongoing awareness and engagement and branch engagement and activation.

Carmaker Ford has been a proud partner of the professional Australian rules team Geelong Football Club – the Geelong Cats – for 89 years, making it what is believed to be the longest continuous sport sponsorship in the world and one of the most enduring sporting partnerships in Australia. 

The sponsorship of the Brisbane Broncos was a key element of NRMA Insurance’s expansion into the Queensland market, initially as the shorts sponsor of the National Rugby League (NRL) team.