Australia

Italian sportswear manufacturer Diadora has renewed its partnership with the Commonwealth Games Australia governing body.

Global activewear brand Lorna Jane has agreed a deal to become the principal partner of Australian Super Netball League team, the Queensland Firebirds.

Swiss watchmaker Tag Heuer has entered into a partnership with the PGA of Australia, through which it will sponsor two of the country’s leading golf tournaments.

Online pharmacy company Chemist Warehouse has entered into a partnership with newly-formed Australian Super Netball League team the Collingwood Magpies.

Australian NRL rugby league club Canterbury-Bankstown Bulldogs has completed its kit sponsorship line-up for the 2017 season by partnering with dairy desserts producer Wicked Sister.

AFL Aussie rules football team the Geelong Cats has entered into a multi-faceted partnership with local health insurance provider GMHBA.

Australian A-League football club Western Sydney Wanderers has agreed a shirt sponsorship deal with foreign exchange broker and contract for difference provider Aetos Capital Group.

Ice cream brand Häagen-Dazs has agreed a deal to sponsor the 2017 edition of the Australian Open grand slam tennis tournament.

The Hockey Australia national governing body has extended its partnership with artificial grass manufacturer Tiger Turf.

The Swimming Australia national governing body has extended its principal partnership agreements with mineral extraction company Hancock Prospecting and the Georgina Hope Swimmers Foundation.

AFL Aussie rules football club Collingwood has agreed a new apparel partnership with sportswear manufacturer ISC.

Australian NRL rugby league club the Sydney Roosters has upgraded its kit sponsorship deal with foreign exchange company World First.

The Cotton On Group fashion brand has signed up as the official apparel partner of the newly-formed AFL Women’s (AFLW) Aussie rules competition.

Japanese sportswear company Asics has entered into a kit partnership with the Western Bulldogs Australian Football League Aussie rules football club.

AFL Aussie rules football team St Kilda has entered into a new partnership with Australian sportswear company BLK.

AFL Aussie rules football team Port Adelaide has agreed a sponsorship deal with Italian dairy and food corporation Parmalat.