Australia

Australia’s Supercars motorsport series has partnered with telecommunications firm Vodafone.

Japanese automotive company Isuzu has reached an agreement to be a major partner of this year’s Rugby League World Cup, which will take place in Australia, New Zealand and Papua New Guinea.

French tyre manufacturer Michelin has agreed a deal to serve as the title sponsor of the Australian leg of the MotoGP motorcycle-racing championship for the second successive year.

South Korean tyre and rubber tubing manufacturer Nexen has agreed a sponsorship deal with Australian A-League football club Melbourne City.

Telecommunications company Optus has signed up as the latest sponsor of the 2018 edition of the Commonwealth Games multi-sport event, which will be staged in Australia’s Gold Coast region.

AFL Aussie rules football club the Western Bulldogs has extended its major sponsorship agreement with flat bread producer Mission Foods.

Australian Super Rugby franchise Western Force has renewed its shirt sponsorship deal with iron ore producer Fortescue Metals Group.

AFL Aussie rules football club Port Adelaide has signed sponsorship deals with property development company Greaton and China Southern Airlines as it continues to expand its presence within the Asian market ahead of a game in China next month.

AFL Aussie rules football teams North Melbourne and St Kilda have signed shorts sponsorship deals with energy company Hello Solar and Hankook Tyres, respectively.

Cricket Australia has unveiled food and beverages company Lion as its new beer partner after ending its long-running association with Carlton & United Breweries.

Car rental firm Thrifty has agreed a deal to sponsor the 2018 edition of the Commonwealth Games multi-sport event, which will be held in Australia’s Gold Coast region.

Insurance company GIO has agreed a deal to title sponsor the 2018 Wheelchair Rugby World Championship, which will be held in the Australian city of Sydney.

Security screening company Rapiscan Systems has become the latest sponsor of the 2018 Gold Coast Commonwealth Games in Australia.

Australian Football League franchise Sydney Swans has entered into corporate partnerships with Nike, Dexus and Science in Sport.

Australian winery Wolf Blass has signed on as the latest sponsor of this year’s Rugby League World Cup.

For 2017, we have researched over 800 deals, 41 sports and 11 selected markets to map out the sponsorship landscape of international federations and national governing bodies.