Australia
AFL signs with Colgate, plans for June restart
The Australian Football League has agreed a sponsorship deal with toothpaste brand Colgate, and announced plans to rejig its match schedule as it aims for a June restart
Virgin Australia collapse could cost Australian sport more than A$7m per year
Sponsorship deals worth more than A$7m (€4.1m/$4.4m) ) per year are under threat from the collapse of Virgin Australia into voluntary administration, SportBusiness can reveal.
The Official Scream Team – Nestlé & NRL
During the 2019 State of Origin series, Nestlé’s lozenge brand Soothers ran a campaign based on incentivising fans of both participating teams to submit their throat straining cheers of support.
Major sponsor of NRL’s Cronulla Sharks halts payments
Australian National Rugby League (NRL) club Cronulla Sharks has been dealt a financial blow after major sponsor, rainwater products manufacturer Ace Gutters indicated it will halt payments on its deal
NRL season lines up perfectly for Hisense in Australia
Consumer electronics and home appliances brand Hisense – the key addition to the National Rugby League portolio for 2020 – was attracted by the synchronicity between the NRL season and its own product …
NBL signs up Champion as apparel provider
US sportswear brand Champion has agreed a deal to become the official on-court player apparel partner of Australia’s National Basketball League (NBL).
Hisense agrees wide-ranging NRL sponsorship
Consumer electronics and home appliances company Hisense has agreed a three-year sponsorship deal with Australia's National Rugby League, running from 2020 to 2022.
Hisense's deal involves several components
Australian Olympic team adds Westpac as banking partner
Australian financial services company Westpac has agreed a deal to become the official banking partner of the Australian Olympic team
Qantas to continue as Rugby Australia naming partner at significant discount
Australia airline Qantas is set to renew its shirt sponsorship deal with Rugby Australia at a discounted price of about A$3m (€1.8m/$2m) per year for the next two seasons.Â
Cricket Australia forced into fresh Test sponsor search as Domain exits
Cricket Australia has again been forced to seek a new main sponsor for domestic Test cricket after real estate company Domain elected to withdraw its backing, midway through a four-year contract
Cadbury becomes official partner of Australian Olympic teams
Confectionery brand Cadbury Australia has become an official partner of the Australian Olympic and Paralympic teams for Tokyo 2020
Origin Energy agrees sponsorship of Netball Australia
Australian electricity and gas retailer Origin Energy has agreed a wide-ranging sponsorship deal with national governing body Netball Australia
Hungry Jack’s extends NBL title sponsorship
Fast-food restaurant chain Hungry Jack’s has renewed its title sponsorship of Australia’s National Basketball League club competition for a further three years.
Coles supermarket signs A$3m-per-year AFL sponsorship
Australian retail group Coles has signed as the Official Supermarket of the Australian Football League (AFL) and Australian Football League Women’s (AFLW) in an exclusive five-year deal.
ITTF targets China with LD Sports deal
The International Table Tennis Federation has agreed a sponsorship deal with Chinese sports content, marketing and entertainment platform LD Sports
AFL renews contract with BetEasy
The Australian Football League has renewed its sponsorship contract with online gambling network BetEasy
Hyundai ‘set to exit’ A-League title sponsorship
Korean automotive manufacturer Hyundai is reportedly close to ending its long-running title sponsorship of club competition the A-League, leaving Football Federation Australia without one of its main commercial…
Speedo renews sponsorship of Australia Paralympic swimming team
Swimwear company Speedo has extended its sponsorship of the Australia Paralympic Team to cover a fourth consecutive Paralympics