Australia
Ampol inks co-naming rights deal with Supercars team
Australian petrol station brand Ampol has expanded its partnership with the Triple Eight Race Engineering Supercars team to become co-naming rights sponsor alongside Red Bull
Round-Up: Lanka Premier League pushed back, State of Origin TV flop, China’s colossal esports market, and more
The Lanka Premier League will start five days later from November 27 to December 17 and will only be played at the Mahinda Rajapaksa International Stadium in Hambantota
Mining company Bravus highlights name change on North Queensland Cowboys shirt sleeve
Australian mining operation Adani will promote its change of name to Bravus Mining & Resources through a shirt sleeve sponsorship of the North Queensland Cowboys National Rugby League club
Basketball Australia extends WNBL apparel deal
Australian sports apparel brand iAthletic has inked an extension to be the official apparel partner of the Chemist Warehouse WNBL
Round-Up: Rugby World Cup records, Olympic torches tour Tokyo, Virus hits Fiji’s Nations Cup squad and more
Two torches that will be used in the Olympic and Paralympic torch relays at the postponed Tokyo Games next summer have started an eight-month tour of Tokyo
IMG Reliance to sell Cricket Australia’s virtual sponsorship inventory
IMG-Reliance, the joint venture between the IMG agency and Indian conglomerate Reliance Industries, has won the global mandate to market Cricket Australia’s ‘Virtual Inventory’ rights.
C
Rugby Australia strikes presenting rights deal for ‘2020 Tri Nations’ with eToro
Global trading platform eToro has signed as Rugby Australia’s Presenting Partner for the ‘2020 Tri Nations' – the new name for the annual Rugby Championship following the recent withdrawal of South Afric…
Round-Up: Tokyo Olympic volunteer training restarts, Indonesian football postponed, NZ Golf Open cancelled, and more
Online training sessions for volunteers at next summer's Tokyo Olympics and Paralympics have resumed following a roughly eight-month suspension due to the Covid-19 pandemic - Japan Today
Round-Up: Australia confirm India series schedule, Fifa president tests positive for Covid-19, America’s Cup legal spat, and more
Cricket Australia confirmed the schedule for the Vodafone Test series, Dettol ODI Series and Dettol Twenty20 International Series against India – Cricket Australia
G
Ampol brand returns to Australian market with State of Origin naming deal
Australian petrol station brand Ampol has signed as the naming rights sponsor of the National Rugby League State of Origin series until 2023, including the Women’s State of Origin from 2021.
Data Snapshot: Tennis 2020
The sponsorships of the four tennis Grand Slams – plus the ATP and WTA Tours – had a combined contract value of approximately $367m in 2020.
Castore signs Australia market first with NRL’s Sydney Roosters
UK-based premium sports brand Castore has signed its first kit sponsorship in the Australian market with the Sydney Roosters rugby league team
Jim Beam renews AFL spirits sponsorship for two more seasons
The world’s top-selling bourbon brand Jim Beam has renewed as the ‘Official Dark Spirits Partner’ of the Australian Football League (AFL) for two more seasons, from 2020-21 to 2021-22.
T
TMGM trading platform acquires Australian Open ‘speed serve’ rights
Online trading platform TMGM has signed its first ever major sports event sponsorship as the ‘Official Online Trading Platform’ of the Australian Open tennis tournament.
The
Callaway extends PGA of Australia backing
Golf equipment manufacturer Callaway has prolonged its sponsorship of the PGA of Australia by renewing its backing for the long-running Australian pro-am team event, the Volkswagen Scramble
Western Sydney Wanderers extend sleeve deal with Transport for NSW
Australia-based football club Western Sydney Wanderers has signed an extension to its contract with regional transport body Transport for NSW
BKT extends and expands Big Bash League sponsorship
Cricket Australia has renewed and upgraded its association with Indian-specialist tyre brand BKT for Australia’s T20 competition, the Big Bash League (BBL).
Weber sponsors NRL State of Origin series as Canberra Milk brands Raiders jersey
Barbecue products retailer Weber has become the first ‘Official BBQ Partner’ of Australia’s NRL State of Origin series between representative rugby league sides from the states of Queensland and New S…