Asia

E-commerce firm Paytm has secured the title sponsorship rights to India’s home cricket series for the next four years.

Chinese online alcoholic beverage retailer Jiuxian has secured a regional partnership with Italian Serie A football team Inter Milan.

Japanese utilities company Tokyo Gas has agreed to become an official partner of the Tokyo 2020 Olympic and Paralympic Games.

The International Association of Athletics Federations has secured Chinese convenience store company EasyJoy as an official supplier to its Beijing 2015 World Championships.

German Bundesliga champion Bayern Munich has signed a regional sponsorship agreement with Chinese mineral water brand Evergrande Spring.

Korean automotive company Hyundai & Kia Motors has agreed to become a tier one domestic sponsor of the PyeongChang 2018 Olympic and Paralympic winter Games.

Communications company Reliance has reached an agreement for its instant messaging application Jio Chat to be the principal sponsor of Indian Pro Kabaddi League champion Jaipur Pink Panthers.

Swiss financial services company UBS has agreed a multi-year deal to return as title sponsor of the Hong Kong Open golf tournament.

The English Premier League has begun looking for new sponsors for its biennial summer Asia Trophy tournament.

Global bathroom fixtures and fittings manufacturer Toto has agreed a deal with the Ladies Professional Golf Association (LPGA) to become the new title sponsor of its Japan Classic tournament.

Korean automotive manufacturer Hyundai will be an official sponsor of the 2015 Presidents Cup golf tournament.

Indian bathroom fittings manufacturer Prayag has secured the title sponsorship rights for the one-day international cricket series between Zimbabwe and India.

Professional services firm Deloitte has become the first official sponsor of the 8th ASEAN Para Games in Singapore.

The Singapore Swimming Association has agreed a three-year sponsorship deal with sports beverage brand 100Plus on the back of home success at last month’s Southeast Asian Games.

Formula One motor racing team Force India has agreed a partnership with Mexican wine producer Cavall.

Organisers of the inaugural International Champions Cup China have revealed the first wave of sponsors that have signed up to support the debut edition of the pre-season club football tournament.