Asia

Health food and beverage company Superbest Power has been named the title sponsor of Malaysian club football’s FA Cup.

The Asian Cricket Council (ACC) has awarded sponsorship rights for its Asia Cup national team competitions to Indian sports management company Twenty First Century Media (TCM).

Plans to rename the iconic Eden Gardens cricket ground in Kolkata, India have been placed in doubt after the Board of Control for Cricket in India opposed the proposals.

Pay-television broadcaster Star Sports has signed up as the title sponsor of India’s Premier Badminton League.

The NBA China division of North America’s National Basketball Association has entered into a multi-year partnership with Australian winemaker and distributor Treasury Wine Estates.

The PyeongChang Organising Committee for the 2018 Olympic and Paralympic winter Games (POCOG) has signed information and operation services company Ssangyong as a tier-two commercial partner.

Chinese internet company Le Sports has agreed a deal to replace MasterCard as the naming rights partner for the Wukesong Arena in Beijing.

State-owned mining company Coal India Limited has been named title sponsor of the 2016 edition of the Hockey India League club competition.

The International Basketball Federation (Fiba) has signed Chinese conglomerate Beijing Enterprises Group as its first international partner under the governing body’s new competition system.

Tractor manufacturer Daedong Industrial has struck a partnership with the organisers of the 2018 winter Olympic Games in PyeongChang, South Korea.

Alibaba E-Auto, the car manufacturing brand of Chinese e-commerce company Alibaba Group, has secured a long-term partnership deal with football’s global governing body Fifa for the annual Club World Cup tournament.

The new Pakistan Super League Twenty20 cricket tournament has named one of the country’s leading financial services companies, Habib Bank Limited, as its title sponsor.

Japanese real estate company Leopalace21 has been named title sponsor of the Myanmar Open golf tournament, which returns to the Asian Tour calendar next year.

English Premier League football club Arsenal has signed a partnership with Chinese sports and cultural development company iRENA.

The organising committee for the 2020 Olympic Games in Tokyo has named Japanese building materials manufacturer Lixil as its latest gold partner – the highest domestic tier of the body’s sponsorship programme.

Automotive company Dongfeng Nissan has launched legal action against Chinese Super League football club Guangzhou Evergrande for what it believes is a breach of the two parties’ sponsorship agreement.