Star Sports becomes title sponsor of Premier Badminton League

Pay-television broadcaster Star Sports has signed up as the title sponsor of India’s Premier Badminton League.

Star Sports is already the official broadcast partner of the league, which features leading players such as Saina Nehwal and Mathias Boe (pictured).

The 2016 edition of the league started on January 2 and will run until January 17.

The length of Star Sports’ sponsorship agreement was not disclosed.