Asia

Indian tyre brand BKT Tires has agreed sponsorship deals with seven Indian Premier League teams for the upcoming season

P&G beauty brand SK-II reacted to the pandemic-enforced delay of the 2020 Tokyo Olympics by pivoting to a tactical, social-first campaign targeting young Japanese women and fronted by swimmer Rikako Ikee.

Indian Premier League team the Rajasthan Royals wants to increase its sponsorship revenue by as much as 40-per-cent this year, and has agreed a two-season sponsorship deal with motorcycle helmet manufacturer…

The Ultimate Fighting Championship has secured a sponsorship deal with crypto casino and sportsbook company Stake.com in its first official betting partner deal in Latin America and Asia

Serie A football club Inter Milan has announced a sponsorship deal with Italian industrial group Riello, appointing the firm as an official regional partner for mainland China

Indian sportswear company Seven by MS Dhoni has agreed a deal to become principal co-sponsor of the next three editions of Nepalese Twenty20 cricket competition, the Everest Premier League

Cricket's Indian Premier League franchise Delhi Capitals has signed a deal to make its co-owners JSW Group the team's principal sponsor

DAZN has signed up Japanese Formula 1 driver Yuki Tsunoda as a brand ambassador to promote the OTT subscription platform in Japan

After Covid-19 brought global travel to a standstill in 2020, Thai travel retailer King Power showed its support for Thai tourism by leveraging its Leicester City jersey sponsorship.

Insurance company AIA Singapore has extended its title sponsorship of the Singapore Premier League until the end of the 2022 season, with an option to extend for a further three years

Having last year decamped from India to the UAE due to the impact of the Covid-19 pandemic, the Indian Premier League will take place on home soil this year with six cities shortlisted as hosts

Logistics brand DHL Express has become a principal sponsor and official logistics partner of Indian Premier League (IPL) champions Mumbai Indians ahead of the 2021 season

Sports merchandising giant Fanatics is expanding its operations into China though a joint venture with leading Asia-focused private equity fund Hillhouse Capital

Chinese mobile phone maker Vivo will return as title sponsor of the Indian Premier League this year, after stepping back from the role last year and following more recent reports it was looking to exit…

There are still question marks over whether this year's planned trans-Tasman Super Rugby competition can go ahead. The tournament is scheduled to start in May

Indian Premier League title sponsor Vivo, the Chinese mobile phone maker, is reported to be looking to end its deal early