Indian Premier League team the Rajasthan Royals wants to increase its sponsorship revenue by as much as 40-per-cent this year, and has agreed a two-season sponsorship deal with motorcycle helmet manufacturer Studds Accessories.
As part of the agreement, the two-wheeler helmet manufacturer’s logo will feature on helmets and caps of the IPL team. Studds will also produce exclusive, co-branded limited-edition riding helmets, which will be available for purchase.
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