Asia
Hyperice names UFC champ Weili Zhang as global ambassador
Hyperice, the recovery and performance technology company, has appointed Ultimate Fighting Championship strawweight champion Weili Zhang a as a global ambassador
Dentsu retains AFC commercial rights sales role in Japan
The Dentsu agency has extended its long-running commercial rights relationship in Japan with the Asian Football Confederation to cover the 2021-24 cycle
Vietcontent to manage SEA Games commercial rights
Vietnamese agency Vietcontent has been appointed to manage the media and sponsorship rights for this year’s Southeast Asian Games.
Adidas shirts ‘dropped’ by Shanghai Half Marathon in Xinjiang cotton row
The Shanghai Half Marathon has ditched plans to give runners Adidas-branded t-shirts for the event, which is to be held this Sunday, in a move thought to be a response to the sportswear brand's stance…
Unreal Fans of Kashmir – Adidas & Real Kashmir FC
Through India’s 2019-20 I-League season, Real Kashmir FC and kit partner Adidas rolled out an influencer-led campaign to boost second team support for the club (which had to play all its matches away from home due to security issues in Kashmir).
Uefa offers regional Champions League packages in China, US using virtual LED ads
European football governing body Uefa is launching regional sponsorship packages in China and the US market for its flagship Uefa Champions League tournament
Google and Disney Plus Hotstar agree IPL ‘web stories’ deal
Internet search giant Google will show Indian Premier League match highlights this year via its Web Stories feature under a tie-up with Indian media group Disney Plus Hotstar
Lexus agrees deal with HSBC Women’s World Championship
Lexus has signed a deal to become the official automotive sponsor of the HSBC Women’s World Championship golf tournament.
Mutual Funds Sahi Hai: Cricket Commentator Campaign – AMFI & the BCCI
The Association of Mutual Funds in India leveraged its associate partner status of the 2020 IPL to drive investment in mutual funds through a cricket commentary style campaign on audio streaming services and social media.
Expo 2020 becomes Rajasthan Royals’ main sponsor, MPL extends with KKR
The Rajasthan Royals has signed Expo 2020 Dubai as its principal sponsor, while gaming platform Mobile Premier League will continue in the same role for fellow Indian Premier League cricket franchise Kolkata…
Hankook retains rights as MLB’s official tire
Company also extends tie with star Dodgers pitcher Kershaw
Royal Challengers Bangalore agree kit deal with Puma
Indian Premier League team Royal Challengers Bangalore has agreed a multi-year kit supply deal with sportswear firm Puma, beginning this year
CSK extend with Equitas Small Finance Bank ahead of 2021 IPL
Chennai Super Kings, the Indian Premier League cricket franchise, has signed a sponsorship extension with Equitas Small Finance Bank
Betway extends with China-based PSG.LGD Dota 2 team
Online betting and gaming brand Betway has extended and upgraded its sponsorship of the PSG.LGD Dota 2 team based out of Shanghai, China.
In addition to the Betway agreement, PSG
AFC agrees major sponsorship with ‘living laboratory’ Neom
Neom, the new region being built by the Saudi Arabian government in the country's north west, has agreed a deal to become a global partner of the Asian Football Confederation
Project Stand Red: Bob Paisley – Standard Chartered & Liverpool FC
To celebrate what would have been Bob Paisley’s 100th birthday year, Standard Chartered updated its Stand Red campaign for 2019-20 by using modern tech to connect fans with the legendary manager.
IPL stakeholders close sponsorship deals ahead of season start
The Indian Premier League, domestic rights-holding broadcaster Star India, and the league's teams are in the midst of closing a series of sponsorship deals ahead of the start of this year's tournament…
New Balance, Fila among brands signing with KBO teams ahead of new season
Korean KBO baseball league teams are busy agreeing commercial deals ahead of the start of the 2021 regular season on April 3