Company also extends tie with star Dodgers pitcher Kershaw
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Six Nations Rugby expands scope of insights category with Sage deal
Six Nations Rugby has secured an uplift in its ‘insights’ category with its most recent sponsorship agreement with software and accounting firm Sage after enhancing the package of available rights. Matthew Williams reports.
NRL audiences and TNF naming rights the driving force behind Kia sponsorship
Kia Australia, the local subsidiary of the Korean car maker, added another significant property to its Australian sports sponsorship portfolio when it signed a three-year sponsorship agreement with the National Rugby League (NRL) in December running from 2023 to 2025.
Clock is ticking for UK clubs who need ‘perfect storm’ to land stadium naming-rights deals
The longer a new stadium goes without a naming sponsor, the harder it is to find one prepared to pay a high fee. Frank Dunne asks why teams from the most watched football league in the world so often struggle to land venue sponsors.
MLB, DraftKings include live streaming rights in expanded deal
Major League Baseball and DraftKings have expanded their long-running partnership to enable the Massachusetts-based fantasy sports and gaming operator to stream one live game per week on its app and website
MLB signs up Hankook as latest sponsor
Korean tyre manufacturer Hankook has agreed a sponsorship deal with North America’s Major League Baseball.
Distill Brands named official vodka of MLB
Distill Brands International has been named the official vodka of Major League Baseball in the United States and Canada as part of a multiyear and broad-based partnership
MLB signs CBD agreement with Charlotte’s Web in industry first
Deal marks new territory among major North American stick-and-ball properties