Asia
World Table Tennis extends deal with apparel partner Li-Ning
World Table Tennis, the commercial arm of the International Table Tennis Federation, has extended its agreement with Chinese apparel brand Li-Ning
ONE Esports agrees sponsorships with FWD, Marriott, McDonald’s
Southeast Asia-based esports event organiser and media platform ONE Esports has agreed three new sponsorship deals, with insurer FWD, hotel loyalty programme Marriott Bonvoy, and fast food chain McDonald's
Athletics Federation of India signs three-year commercial deal with IOS agency
The Athletics Federation of India has agreed a three-year deal with the IOS Sports and Entertainment agency to seek out sponsors and commercial deals for the body on the back of its landmark success at…
Fiba agrees Global Partner deal with betting brand J9
Basketball's world governing body Fiba has agreed a three-year sponsorship deal, running until 2024, with Philippines-based betting firm J9
AFC signs Hung Thinh Land as sponsor of Qualifiers
Vietnamese property developer Hung Thinh Land has become an Official Global Supporter of the Asian Football Confederation's Asian Qualifiers for the 2022 Fifa World Cup
Sri Lankan T20 WC cricket team deal to boost Astropay’s profile in Indian sub-continent
Online payments company AstroPay has signed on as a kit sponsor of the Sri Lankan cricket team at the upcoming International Cricket Council’s T20 World Cup in the United Arab Emirates and Oman.
Japanese telco KDDI renews sponsorship of AFC competitions
Japanese telco KDDI has agreed a regional sponsorship deal for Asian Football Confederation national team competitions during the 2021-24 period.
KDDI's regional rights cover the territory of Japan
Puma and Royal Challengers to release ‘athleisure’ range
Sportswear firm Puma and Indian Premier League cricket team Royal Challengers Bangalore are releasing a range of 'athleisure' clothes
NBA appoints Ranveer Singh as ambassador
The NBA has appointed Bollywood star Ranveer Singh as a brand ambassador in India
Longines backs Chinese alpine ski team, FIS opens Beijing office
Watchmaker Longines has agreed a sponsorship deal for China's national alpine skiing team.
Longines will be the team's designated watch brand and official timekeeper
Lakers sign jersey deal with South Korean food company Bibigo
Sportfive helps iconic NBA franchise bring in its first global marketing partner
PSG’s Thai esports affiliate signs Bangchak as major sponsor
Thai petroleum and energy conglomerate Bangchak has signed up as the first major sponsor of PSG Esports ROV, an esports team linked to French Ligue 1 football club Paris Saint-Germain
Ariston expands China-facing Juventus deal to include Indonesia
Italian Serie A side Juventus has expanded its regional sponsorship deal with Italian heating systems brand Ariston to include Indonesia
Hyperice adds Virat Kohli as latest investor
India cricket captain Virat Kohli has agreed a deal to become an investor and brand ambassador for athlete recovery technology brand Hyperice
Coupang Play agrees four-year sponsorship deal with Korea FA
Coupang Play, the streaming service of Korean e-commerce group Coupang, has agreed a four-year sponsorship deal with the Korea Football Association
Sportfive named exclusive commercial agency for Riot Games in Southeast Asia
The Sportfive agency has been appointed as the exclusive commercial representative for video game developer Riot Games for its localised feeds across Southeast Asia
PhinDeli signs up as AFC’s first-ever World Cup qualifiers regional sponsor in Vietnam
The Asian Football Confederation has agreed a sponsorship deal with Vietnamese instant coffee brand PhinDeli for the Fifa 2022 Qatar World Cup Asian qualifiers
Anta Sports net profits double to $593m over first half of 2021
Chinese sportswear company Anta Sports Products saw its net profits double over the first half of 2021 to $592.5m (€503.9m) as the group rebounded from a Covid-19 slump.