Asia
Indian platform FanCraze adds big hitters ahead of NFT launch
Indian non-fungible token (NFT) platform FanCraze has unveiled India white-ball captain Rohit Sharma and star bowler Jasprit Bumrah as brand ambassadors ahead of its launch
Icepeak to supply Chinese skiers with Beijing 2022 apparel
Finnish sportswear brand Icepeak is to sponsor China’s skiing teams at next year’s Winter Olympic Games after being named an official apparel partner of the Chinese national teams.
Pro Kabaddi League adds eight sponsors
India's Pro Kabaddi League has added eight sponsors ahead of its return from a two-year hiatus tomorrow (Wednesday)
Marseille follows Puma extension with JBO betting renewal
French club Olympique de Marseille has renewed its regional sponsorship contract with gambling platform JBO
JRFU readies NTT League One launch
The Japan Rugby Football Union is preparing to usher in a new, more professional era of Japanese rugby union with the launch of the NTT League One on January 7
Hangzhou Asian Games sponsorship revenue ‘nearly $600m’
Sponsorship sales for next year's Asian Games in Hangzhou, China have generated nearly RMB3.8bn ($600m/€530m), according to its organising committee.
Launch of $5.5m PTO Tour creates additional inventory for broadcasters, sponsors
The Professional Triathletes Organisation is to launch its PTO Tour next year with events in Canada and the US added to the existing Collins Cup teams competition to create an overall prize fund of $5
Saigon Beer signs up to sponsor 31st SEA Games
The organisers of next year's Southeast Asian Games have announced that Saigon Beer has joined the event as a sponsor.
Lexus extends with HSBC Women’s World Championship
Toyota-owned luxury car brand Lexus has renewed as the official automotive sponsor of the HSBC Women’s World Championship golf tournament in Singapore.
BCCI ‘bans sponsorship deals with cryptocurrency exchanges’
Some Indian Premier League cricket teams are reported to be unhappy about an order from the Board of Control for Cricket in India barring them from agreeing sponsorship deals with cryptocurrency exchanges
LaLiga signs RushBet deal in Colombia, Sevilla renews with Asian betting sponsor
Spanish football’s LaLiga has signed up gambling platform RushBet as a regional sponsor.
IPL’s Super Kings sign TVS Eurogrip as shirt sponsor
The Chennai Super Kings Indian Premier League cricket franchise has agreed a deal for tyre brand TVS Eurogrip to become its principal sponsor for three years from 2022
HBL extends title sponsorship of Pakistan Super League until 2025
Pakistani banking firm HBL has renewed its title sponsorship of the Pakistan Super League cricket tournament by a further four years
3Key signs as Manchester City regional sponsor in Germany and South Korea
Manchester City has signed up the decentralised finance (DeFi) trading analysis and advisory technology company 3Key as a regional sponsor
Fung Group men’s care products strikes NBA China licensing deal
NBA China has reached a multi-year brand licensing agreement for men's care products with the Chinese sports and health business section of the Fung Group conglomerate
Manchester City follows Chelsea in signing up DreamSetGo
English Premier League football club Manchester City has joined top of the table rival Chelsea in signing an agreement with Indian sports travel company DreamSetGo
Expo 2020 Dubai upgrades to shirt sponsor at Mumbai City FC
Indian football club Mumbai City has expanded its deal with Expo 2020 Dubai to a global sponsorship contract
Trading platform TMGM seeks Southeast Asia exposure via Suzuki Cup
TMGM has signed as the Official Online Trading Platform of this year's Suzuki Cup national team football tournament in Southeast Asia, in a deal brokered by Sportfive