Asia
Honda expands Red Bull MotoGP sponsorship
Honda Racing Corporation has agreed an expanded two-year partnership with energy drinks manufacturer Red Bull for its Repsol Honda MotoGP motorcycling team.
Asiana Airlines wings in for Gwangju’s Universiade
South Korean airline Asiana Airlines has become a top-tier partner of the 2015 Gwangju summer Universiade.
DHL delivers Chinese Super League deal
Global logistics giant DHL has agreed a deal to partner the Chinese Super League, the country’s top football division.
World Kabaddi League pins down title sponsor
Indian business, real estate and entertainment conglomerate Wave Group will be the title sponsor for the inaugural edition of the World Kabaddi League.
Leading Asian Tour event secures presenting sponsor
Online casino company 918.com has signed up as the new presenting sponsor of the Resorts World Manila Masters tournament on golf’s Asian Tour.
Lumme confident as brands pay more for TOP
The IOC does not expect every upcoming TOP Partner deal to hit its new price point, but the latest deals with consumer electronics brand Panasonic and tyre and rubber company Bridgestone had given it confidence, the organisation told Sports Sponsorship Insider this month.
Pyeongchang 2018 eyes new target from domestic deals
The Pyeongchang 2018 Organising Committee (Pocog) for the 2018 Winter Olympic Games has raised its revenue target for domestic sponsorships for the Games following its first deals.
Indian Super League secures Hero as title sponsor
Indian motorcycle and scooter manufacturer Hero MotoCorp has signed up as the title sponsor of the Indian Super League franchise football tournament, which has attracted investment from a variety of domestic and international parties.
Dhaka Bank sponsors West Indies v Bangladesh series
Bangladeshi commercial banking group Dhaka Bank has agreed to title sponsor its national cricket team’s forthcoming tour of the West Indies.
Suzuki retains title sponsorship of Asean Football Championship
Japanese automotive manufacturer Suzuki has retained the naming rights to the 2014 edition of the Asean Football Federation’s national team tournament the Asean Football Championship.
Schalke strengthens Asian presence with new partner
German Bundesliga football club Schalke has further strengthened its presence in the Asian market by signing a partnership with Chinese high-tech specialist company Hisense.
Nissin serves up Manchester United partnership
English Premier League football club Manchester United has announced a multi-season global partnership with Japanese food brand Nissin.
Amul backs India for Commonwealth and Asian Games
Indian food products organisation Amul has agreed a sponsorship deal with the Indian Olympic Association to back the country’s athletes at high-profile multi-sport events this year.
Adidas races ahead with Singapore Marathon
Sportswear giant Adidas has agreed a deal to become an official partner of the 2014 Singapore Marathon.
LPGA signs up title sponsor for Taiwan event
Taiwanese financial holding company Fubon Financial Holding has agreed a deal to become the title sponsor of the Ladies Professional Golf Association’s 2014 Taiwan Championship.
Hong Kong Golf Association snaps up apparel partner
Japanese sportswear company Hong Kong Descente Trading has agreed a multi-year deal to become an official partner of the Hong Kong Golf Association.
PyeongChang 2018 adds Youngone Outdoor as second local partner
Korean-based outdoor clothing manufacturer and distributor Youngone Outdoor has signed up as an official partner for the PyeongChang 2018 winter Olympic Games.
PyeongChang 2018 secures first domestic sponsor
PyeongChang 2018 has signed up its first domestic sponsor for its staging of the winter Olympic Games by agreeing a deal with telecommunications company KT.