Asia
Johnnie Walker adds central deal to F1 platform
Diageo-owned whisky brand Johnnie Walker extended its presence in Formula One by signing a four-year deal, which began this month, to become the Official Whisky of Formula One.
Turkish Airlines expands basketball footprint with BJ-League
Turkish Airlines has agreed a two-year deal to become the title sponsor of Japanese basketball competition the BJ-League.
Johnnie Walker crosses the line with F1
Pakistan links up with CA Sports
Sportswear company CA Sports has been signed up as the new apparel partner of the Pakistan national cricket team.
FC Goa lands principal sponsor as Kohli takes ownership stake
FC Goa has announced Videocon D2H as its principal sponsor ahead of the inaugural edition of the Indian Super League football competition, while the team has also confirmed Indian cricket star Virat Kohli as a co-owner.
Manchester City boosts Malaysian presence with new partner
English Premier League football club Manchester City has entered into a new partnership with Malaysian male grooming brand Dashing.
United extends social gaming partnership in Japan
English Premier League football club Manchester United has extended a partnership with social gaming company Gloops in Japan.
Atletico de Kolkata dials up Aircel backing
Indian telecommunications company Aircel has signed on as the principal sponsor of Indian Super League football franchise Atlético de Kolkata.
Manchester United banks extended partnership in Asian markets
English Premier League football club Manchester United has agreed a five-year extension to its partnership with Malaysian banking group Maybank.
Hublot: Strategy driven by football and F1
Raising global brand awareness and technology showcasing is key to Swiss luxury watchmaker Hublot’s sponsorship strategy.
Hockey India extends kit partnership
The Hockey India governing body has extended a partnership with sportswear manufacturer Shiv Naresh for three years, from 2015 to 2017.
Gwangju Universiade toasts new drinks sponsor
Lotte Chilsung Beverage Co. has signed up as a sponsor of the 2015 Gwangju Summer Universiade multi-sport event.
FAW-Volkswagen pens broad Chinese basketball sponsorship deal
Car maker FAW-Volkswagen has signed up as a commercial partner of the China national basketball team and the country’s Chinese Basketball Association (CBA) League.
Umbro: Reclaiming territory in football
Sporting goods manufacturer Umbro is hoping to support a global brand revival by driving revenue through a number of football kit deals.
Motul seals partnership with MotoGP’s Japanese GP
French oil and lubricant company Motul has agreed a deal to become title sponsor of the 2014 Grand Prix of Japan, the 15th round on the MotoGP motorcycling series’ calendar.
Oppo connects with Champions League T20
The Indian subsidiary of Chinese smartphone brand Oppo has sealed title sponsorship rights for the upcoming edition of the Champions League T20 club cricket tournament.
Omega: No change in sports strategy
Omega president Stephen Urquhart told Sports Sponsorship Insider that there will be no change to the luxury watch brand’s sponsorship strategy or targeted sports over the next 24 months.
Dongfeng: Sailing on winds of global expansion
Chinese truck maker, Dongfeng Commercial Vehicle Company (DFCV), has a clear medium to long-term business development plan for its global expansion and is using sponsorship as a tool to raise awareness of the brand.