Americas
Havan department store acquires Flamengo sleeve rights
Brazilian football club Flamengo has signed department store chain Havan to its portfolio of kit sponsors.
The company will become Flamengo’s sleeve sponsor until December 2021.
Nabisco signs Team USA sponsorship for Tokyo 2020
Snack food giant continues long-running tie to US Olympic movement
Tecate extends Liga MX sponsorship into US market
Heineken USA and its Tecate beer brand have signed a multi-year US-market sponsorship with Mexico’s top-tier professional football league Liga MX.
Oak View Group partners with Verizon for three arenas
Telecommunications giant a founding partner for trio of forthcoming venues
New York City FC donates sleeve sponsorship to small Bronx business
Major League Soccer team New York City FC has donated its sleeve sponsorship to Sol Cacao, a small Bronx craft chocolate company, as part of a competition designed to help a local business impacted by…
Nets ‘seeking’ major sponsorship upgrade with newfound relevance
The National Basketball Association's Brooklyn Nets are reportedly seeking to upgrade their primary sponsorship assets to capitalize on the team's new-found relevance on and off the court
MLB, Ralph Lauren develop new merchandise collection
Fashion brand makes notable expansion into team-based pro sports
GSRM’s Donnari: 1190 Sports merger a sponsorship, advertising play
The merger of Global Sports Rights Management, the international broadcast rights-holder to Brazil’s top two football leagues, with the Chile-based 1190 Sports agency was driven by a move to “unlock” spons…
Big3 ramps up return with Toyota partnership
The Big3 basketball league has secured a commercial boost ahead of its return this summer by partnering with Toyota Motor North America, which has been designated the organization's official vehicle partner.
NHL, Clorox strike multiyear North American partnership
The National Hockey League has struck a multiyear North American partnership with cleaning products brand Clorox, which has been designated the official cleaning and disinfecting product partner of the…
Giants, Grayscale secure first NFL team cryptocurrency partnership
Cryptocurrency asset manager Grayscale Investment has become the first bitcoin-focused company to officially partner with a National Football League team following an agreement with the New York Giants.
Sacramento Republic hopes to boost MLS bid with stadium naming rights deal
United Soccer League Championship team Sacramento Republic FC will now play in Heart Health Park after securing a multiyear naming rights deal with local health insurance provider Western Health Advantage.
Mexican Football Federation unveils marketing campaign exclusively for US fans
The Mexican Football Federation, known domestically as Federaciòn Mexicana de Futbol (FMF), has unveiled its first marketing campaign developed exclusively for fans of the Mexico men's national team i…
Under Armour posts sharply improved financial report
Both revenue and earnings for embattled company beat analyst expectations
WNBA, Google secure expansive ESPN-focused partnership
The Women’s National Basketball Association has announced a wide-ranging multiyear partnership with American-based multinational technology giant Google, which has been designated a top-tier WNBA Changemaker s…
Phoenix Suns’ Gorilla signs inaugural US pro sports team mascot apparel deal
The Phoenix Suns' Gorilla has become the first professional sports mascot in the United States to secure an endorsement deal.
Olive, Liga Stavok to sponsor NHL Stanley Cup Playoffs Bracket Challenge
US automobile insurance company Olive and Russian gaming operator Liga Stavok have been brought in as new sponsors of the National Hockey League's 2021 Stanley Cup Playoffs Bracket Challenge.
FanDuel, The Ringer strike expanded sports betting partnership
Leading US gaming operator FanDuel has expanded its relationship with The Ringer to become the exclusive sports betting partner of the multimedia sports and pop culture content hub.