Americas

US telecom giant furthers its venue installations of advanced mobile technology

Heineken-owned beer brand expands its presence in college football

Budweiser has been confirmed as the presenting partner of the 2021 Women’s International Champions Cup, the annual preseason women’s club soccer tournament.

Professional services provider also extends long-running USOPC tie

American mixed martial arts promotion Bellator has hired Elevate Sports Ventures to support its sponsorship, premium, and ticket sales strategies ahead of the return of fans to live events at Bellator…

IMG Arena, the sports betting arm of the IMG agency, has acquired data and live betting streaming rights to the PGA Championship in its first deal for a golf major

Brazilian Série A football champions Flamengo have agreed a sponsorship contract with building materials company ABC Construction, which will see the company’s logo brand the players’ shorts.

Brazilian football clubs Ceará and Fortaleza have both agreed five-year master sponsorships with the Zenir furniture and appliances retail group. Both clubs play in Série A of the Brazilian Championship.

Car manufacturer Toyota has extended its partnership with the United States Olympic & Paralympic Committee (USOPC) to create a $5m fund in stipend and sponsorship opportunities to support Team USA athletes…

The National Women's Soccer League has secured a commercial boost ahead of the 2021 regular season by announcing a multiyear partnership with global payments firm Mastercard

Heineken USA has secured its first sponsorship deal with a National Football League team as the official import beer and hard seltzer partner of the Miami Dolphins and Hard Rock Stadium.

The Gazin Group has extended its back-of-shirt sponsorship with Brazilian football club São Paulo for another year.

With fans stuck at home during Covid-19 lockdowns of 2020, Midea ran a three-month social media engagement campaign that saw Man City players and legends encourage fans to take part in a series of at-home skills challenges.

Wynn Resorts has become the official nightlife partner of the National Football League’s Las Vegas Raiders and Allegiant Stadium, the home of the team, as well as an official gaming partner of the Raiders.

Global sports merchandising giant Fanatics has announced a long-term omnichannel retail partnership with the National Basketball Association's Phoenix Suns

The National Hockey League and women's fashion line WEAR by Erin Andrews have unveiled a women’s sportswear collection as part of a multiyear partnership.