Americas
NBA preps star-studded promotional clip for anniversary celebration
'NBA Lane' to serve as anchor element of season-long commemorations
London, Boston, NY, Chicago Marathons sign up technology company iFit
Four events from the World Marathon Majors have signed agreements with fitness and well-being subscription technology company iFit
Nascar, Built Brands strike multiyear partnership
US stock car racing series Nascar has struck a multiyear partnership with Built Brands, in which Built Bar has been designated the organization's official protein bar
NBA’s Spurs sign up Socios.com, Moravia Health builds Philadelphia sports presence
The National Basketball Association’s San Antonio Spurs has become the latest sports team to sign up blockchain provider Socios.com to its sponsorship portfolio.
Filson signs with the NHL’s Kraken as ZippyPaws sponsors LA Kings
US outdoor apparel brand Filson has signed as a sponsor of the NHL’s expansion team Seattle Kraken and the club’s home venue, the Climate Pledge Arena.
UFC signs large-scale deal with Icon Meals
Pact with Texas-based meal provider to focus in part on fighter nutrition
Kansas City NWSL secures jersey sponsorship deal with Saint Luke’s Health System
National Women's Soccer League expansion team Kansas City NWSL has secured a wide-ranging, multiyear deal with Saint Luke’s Health System, which will become the team's principal jersey sponsor starting i…
Conmebol, FC Diez Media launch standalone packages for women’s Copa Libertadores
The South American Football Confederation (Conmebol) and the IMG-owned FC Diez Media have launched standalone sponsorship packages for the women’s Copa Libertadores for the first time.
PGA Tour, CDW extend marketing partnership though 2026
The PGA Tour and global information technology company CDW Corp. have extended their long-running marketing partnership through 2026.
Rocket Mortgage extends Detroit PGA Tour event sponsorship through 2027
The Rocket Mortgage Classic at Detroit Golf Club will continue through 2027 after Rocket Mortgage, a subsidiary of Detroit-based mortgage company Quicken Loans, and the PGA Tour reached a multiyear agreement…
Gainbridge secures Indiana Pacers naming rights deal
The National Basketball Association's Indiana Pacers will now play at Gainbridge Fieldhouse following a multiyear naming rights deal with Indianapolis-based financial services company Gainbridge
NBA Kings complete jersey patch deal with Dialpad
Flurry of new agreements continues in advance of upcoming season start
Nets, Liberty secure Webull jersey sponsorship deal
New York-based brokerage platform Webull has secured a multi-year deal to become the jersey sponsor of the National Basketball Association's Brooklyn Nets and Women's National Basketball Association's…
Clippers bring in Aspiration as Intuit Dome’s inaugural founding partner
The National Basketball Association's Los Angeles Clippers have secured a multi-year partnership with environmentally-focused personal finance company Aspiration, which has been designated the inaugural…
Rangers, Hurricanes and Canadiens announce helmet sponsors
The New York Rangers, Carolina Hurricanes and Montreal Canadiens have become the latest National Hockey League teams to announce helmet partners for the 2021-22 season
Capitals, Caesars unveil first-ever NHL jersey sponsorship deal
The Washington Capitals have become the first National Hockey League team to announce a jersey sponsorship deal, striking a multiyear partnership with leading US casino operator Caesars Entertainment
Timberwolves complete jersey patch agreement with Aura
NBA team aligns with Massachusetts-based digital security company
Lululemon named Team Canada’s official outfitter in four-Games deal
Lululemon, the Canadian multinational athletic apparel brand, has been named as the new ‘Official Outfitter’ of the Canadian Olympic and Paralympic teams in a deal running from 2022 to 2028.