US outdoor apparel brand Filson has signed as a sponsor of the NHL’s expansion team Seattle Kraken and the club’s home venue, the Climate Pledge Arena.
As part of the agreement, the Filson logo will be seen under the ice at all three rinks at Kraken Community Iceplex, Seattle Kraken's training complex, and at Climate Pledge Arena. Filson-sponsored in-game activations will also feature during commercial breaks where fans will have a chance to win Filson gear.
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