Americas

Motorsport
Sponsorship & Marketing

The Formula 1 Miami Grand Prix has expanded its sponsorship portfolio by adding hotel, resort, and casino company Hard Rock as its first founding partner in a multiyear deal
Football
Sponsorship & Marketing

Telco Claro has signed up as a regional sponsor of this year’s Fifa World Cup in Qatar.
Football
Sponsorship & Marketing

Major League Soccer expansion team St. Louis City SC has secured a 15-year naming rights deal with St. Louis, Missouri-based healthcare company Centene Corp
Motorsport
Sponsorship & Marketing

McLaren Racing has announced a “multi-year” sponsorship agreement with American grocery delivery service Gopuff, which becomes the exclusive instant needs partner of the British Formula One team.
Football
Finance & Law

American technology entrepreneur John Textor, the incoming major shareholder at Rio de Janieiro-based football club Botafogo, is ready to terminate several of the club’s sponsorship agreements because t…
Motorsport
Sponsorship & Marketing

Brewing company Anheuser-Busch has committed to spend $10m (€8.8m) over the next three years to support female Nascar drivers aged 21 and over through with the Busch Light “Accelerate Her” program. Th
Football
Sponsorship & Marketing

Brazlian football's Athletico Paranaense has signed a renewal to its sponsorship contract with Brazilian retailer Havan
Esports
Sponsorship & Marketing

The Sportfive agency has further deepened its involvement in the esports sector through a deal to become the exclusive global commercial sales agency of the US-based Misfits Gaming Group
Football
Sponsorship & Marketing

Major League Soccer's Sporting Kansas City has further expanded its wide-ranging agreement with minerals-product company Compass Minerals, which has become the club's principal jersey sponsor through 2028
Motorsport
Sponsorship & Marketing

Cryptocurrency platform Crypto.com has expanded its presence in Formula 1 by securing a nine-year deal to become the official title sponsor of the Miami Grand Prix, which is taking place on May 6-8
Basketball
Sponsorship & Marketing

The National Basketball Association's New Orleans Pelicans have partnered with financial technology firm Cardless to launch the first team-branded credit card
Multiple Sports
Finance & Law

New York-based marketing solutions company Kore Software has acquired two companies in the sponsorship and engagement marketing space: the AI-powered analytics platform Hookit and the professional sports…
Football
Sponsorship & Marketing

Two City Football Group-owned clubs, Manchester City Women and New York City FC, have announced sponsorship deals with American headphones brand JLab Audio.
Football
Sponsorship & Marketing

Major League Soccer expansion team Charlotte FC has secured a wide-ranging partnership with North Carolina-based regional healthcare system Atrium Health, which has been designated the club's official…
Football
Finance & Law

Brazil’s LiveMode agency and 1190 Sports, the international broadcast rights-holder to Brazil’s top two football leagues, have combined to propose taking over commercial management of the leagues with a m…
Motorsport
Sponsorship & Marketing

23XI Racing, the Nascar Cup Series team co-owned by basketball legend Michael Jordan and Denny Hamlin, has secured a partnership with Jordan Brand for the 2022 season
Motorsport
Sponsorship & Marketing

Nascar has announced a double commercial boost ahead of the Busch Light Clash at the Coliseum by securing a multiyear partnership renewal with Credit One Bank and striking a new deal with American Express,…
Ice Hockey
Sponsorship & Marketing

Meal-kit provider HelloFresh has entered the National Hockey League landscape by securing partnerships with the Nashville Predators, New York Islanders, and Los Angeles Kings.